Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.
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Nail art is something that’s increasingly popular among Japan’s ladies due to the fact that it’s an easy way to express your individual style. As well as DIY-ing it at home with 100 yen store nail polishes and nail stickers, you can also get reasonably affordable yet super-durable gel manicures in a salon which are set by UV light and last for at least a month. Nail art trends tend to come and go depending on the season and whatever’s in style, but occasionally there’s a “boom” for a certain kind of design, with more and more people jumping on the bandwagon. First came anime nail art, and now it’s the turn of traditional Japanese performance art, Kabuki!
Whether you’re coming to Japan as a tourist or a new resident, getting into the island nation usually means taking a plane. With luggage space at a premium, odds are you haven’t packed more than two or three pairs of shoes, which is fine for a running start in the country. With all the walking involved in public-transportation-embracing Japan, though, wear and tear are going to set in before long, and you’ll find yourself in need of a new pair of kicks.
Odds are, though, that you didn’t come all the way to Japan to blow your travel budget on new shoes. If you’re just getting started as a working professional here, you’re probably also a little light on cash. So to keep your feet comfortable, outfit stylish, and wallet happy, today we’re taking a trip to one of Tokyo’s best-kept secret bargains, the Tokyo Shoe Distribution Center, to pick up a selection of footwear at less than 990 yen (US$8.40) per pair.
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.
Even with one of the most outspokenly pessimistic presidents in the business world, Japan’s Daiso 100-yen shops are one of the most successful chains in the country. Walk into any branch, and you’ll see a huge mix of demographics among the customer base, including starving students, newlyweds setting up their own household, and thrifty families.
But while Daiso’s huge product selection gives it a wide appeal, it’s usually not the first stop for fashionable young ladies who’re looking for trendy accessories. So it’s been a surprise for the chain’s managers that since November, women have been snapping up Daiso-brand wristwatches like they’re designer timepieces, even though they’re dirt-cheap at just 108 yen (US $0.92) after tax.
While respect for the elderly and admiration of the experienced are both parts of Japanese culture, when it comes to ideals of fashion and human beauty, the country definitely puts a premium on youth. It’s not at all unusual for the careers of female models, actresses, and entertainers to have their career reach its zenith in their late teens or very early twenties, then disappear from the public eye altogether.
Since 2010, though, the Bimajo Contest beauty pageant has been challenging the idea that if you’re old enough to have graduated from college you’re just about too old to be considered beautiful. Each year assembles a field of attractive women in their late 30s and 40s, and this week the pageant crowned its newest winner.
When your average Westerner thinks of Japan, what’s most likely to spring to the forefront of their minds? We’re betting that sushi, samurai, anime and geisha are up there in the top ten, with sushi being the best-known incarnation of Japanese food abroad. But it seems that stylish overseas consumers aren’t satisfied with simply eating their sushi – they want to wear it on their bodies, too, so everyone can see how cool and cutting-edge they really are. Join us as we take a look at some of the weird and wonderful sushi fashion items available for purchase right now.
Long before Gwen Stefani was inspired by the Tokyo neighborhood, Harajuku’s status as the center of Japanese fashion and pop culture had been well solidified. From strange footwear to unbearably cute cuisine, a visit to Harajuku is never dull and is a must-see for any tourist coming to Tokyo.
But the crowded streets, small shops and the language barrier might be a bit daunting for a first-time visitor. So to make that trip more worthwhile, a tourist organization is opening up a bilingual information booth in the heart of Harajuku to make sure visitors get the most out of their time in the exciting neighborhood.
The last we heard from local hero and generally awesome person Ladybeard, he was promoting English classes from a language school in conjunction with the always pleasant and surprisingly proficient-English-speaker Sailor Suit Old Man. Since then, it seems Ladybeard has seriously upped his fashion game, currently sporting the much-talked about boob window shirt that has taken Japanese social media by storm.
When the subject of artificial intelligence comes up, people tend to default to “Skynet is going to murder us all!” mode faster than you can say “overreaction.” While we can understand their concern–even Stephen Hawking and Elon Musk seem pretty intimated by the concept of a sentient Arnold Schwarzenegger–this little story goes a long way to showing just how far we are from computers being able to identify and terminate any random person they feel like…
A Japanese Twitter user recently noticed that Google was accidentally identifying a legendary Japanese entrepreneur and beauty researcher as a certain member of America’s pop royalty. Can you guess who?
We’ve already seen a lot of “boyfriend for hire” stuff around Asia, which seems to be really into the idea of paying for romantic encounters, but until now we’ve never seen someone offering their boyish good looks and charming company for free.
Meet Dev and San, two kindhearted Indian models working as freelance “idols” – a popular term in Asia for models you can hire for a variety of situations – for the low, low price of absolutely nothing.
Disney Princesses are continuing to sway their influence on the fashion world in Japan. From umbrellas to lingerie and perfume bottles, fans can’t get enough of the elegant offerings from their favourite royal stars.
Now lovers of Disney can channel the object of their affections with a pair of spectacles from well-known Japanese eye-wear chain Zoff. There are six designs to choose from: Aurora, Ariel, Belle, Cinderella, Rapunzel and even Elsa the Snow Queen, each featuring frames, cases and cleaning cloths with gorgeous details.
When Japanese people decide to become pet owners, they really throw themselves into it. Perhaps because of the relative scarcity of pet-friendly apartments in the city, dog owners in particular tend to be either home owners or have slightly higher incomes and can afford to live somewhere that allows them to live with their four-legged pal. For that reason, many pet-owning urbanites think nothing of buying expensive leashes and clothing items for their furry friends or paying exorbitant sums to have their dog shampooed and expertly groomed, and you’ll sometimes even see people riding the trains with their dogs in strollers or designer carriers.
We’re not really ones for dolling our pooches up, and our cats wouldn’t be seen dead in half the outfits that are available online, but this year’s must-have dog fashion item is one that we could definitely got on board with: tummy-warming “haramaki”.
Fashion can be a bit bewildering at times–we’re still not sure if we can wear Lady Gaga’s meat dress after Labor Day or not. So we’re don’t really want to start criticizing anyone’s fashion choices, even if we do have some serious questions. Like the “boob shirt” above that, for some inexplicable reason, went viral last week here in Japan.
Our guess is that Japanese Twitter users were applauding the economic use of fabric. Saving fabric is an essential part of reducing global warming, right?
It always seems a little strange when someone looks at a really cute baby and squeals, “He’s so cute I could just eat him up!” I agree, most babies are pretty adorable, and if you said, “He’s so cute I could take on the social responsibility of providing food, clothing, and shelter for him,” or maybe “He’s so cute I could put up with his moody teen years,” I’d probably be right with you.
But eating him? Why would your mind go there? Unless, of course, the baby is wrapped in a sushi roll-style swaddling cloth.
Crowdfunding, in its most idealized and theoretical form, should optimize the way financial resources get used. Projects that embody things held to have value should succeed, and things that society feels it can do without shouldn’t.
In practice, though, sometimes frivolous initiatives succeed even as noble causes die on the vine, because real-world economics often have more to do with wants than needs. But even while we understand that principle, what we can’t quite wrap our heads around is how a crowdfunding project for strap-on anime dongs got enough pledges to meet its goal.
While every Studio Ghibli anime film has memorable music, the one piece that just about anyone in Japan can sing along to is “Sanpo” from My Neighbor Totoro. Meaning “A Stroll,” it opens with the lyrics, “Let’s walk! Let’s walk! I’m full of energy. Let’s keep going!”
Not exactly the most profound message, admittedly, but there’s no denying the infectious tune will get you in the mood to strap on your kicks and head out the door. And if you’re going on a walk to look for your very own local forest spirit, we can’t imagine a more appropriate set of footwear than a pair of shoes decked out with Ghibli characters.
Since Japan is on the other side of the International Date Line from the U.S., while American families were sitting down for Thanksgiving dinner on Thursday, it was already Friday, November 28 in Japan. Even still, there were celebrations going on simultaneously in the two countries, as November 28 is also known in some circles in Japan as Knee-High Socks Day.
We feel it’s important to spread the word about this unofficial holiday, so just as we did 12 months ago, we’re back again with the Japanese Internet’s best contributions to the day’s festivities. This year, though, Knee-High Socks Day is about more than just appreciating female thighs, as Twitter users are putting their own weird and humorous spin on just who or what can participate.
Japanese customs dictate taking your shoes off when entering homes, and also some restaurants. But while this practice helps keep the floors clean, there’s a downside to it too, as kicking off your kicks means there’s one less layer between your possibly stinky feet and the people around you.
So when we heard about a method to reduce your feet’s bouquet, we decided to give it a shot, especially since it’s as simple as changing the type of socks you wear.

















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Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Hiker needs to be rescued from Mt. Fuji twice in five days for very dumb reason
Two Americans decide to hike Mt. Fuji before trails open, both need rescues on back-to-back days
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Japan now has a takoyaki sandwich…created by a Michelin-listed restaurant
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Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended