fermented soybeans
Diehard lovers of Japan’s infamous fermented soy beans can now get a glimpse of the sticky production process.
Find out if mixing natto 50, 100, 500 or 1,000 times makes it taste less or more like smelly socks.
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Tokyo cafe finds a way to use natto’s sticky texture to create a dessert like Turkish ice cream.
Why hadn’t we thought to stick natto and rice into warm fluffy crepe layers before now?!
Read More
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto, also known as fermented soybeans, is a unique food hailing from Japan. The smell alone (often described as smelly feet or chemicals), not to mention the slug-like texture, are enough to turn even the most adventurous eaters away. But for some, natto is a delicious and healthy treat that is enjoyed daily.
A restaurant in the Setagaya ward of Tokyo is now offering patrons all the natto they can fit in their bellies for 780 yen (US $8.50). The all-you-can-eat natto lunch gives natto lovers a great deal on a delicious meal and natto haters a cheap way to challenge themselves to eat as much fermented soybean as they can before throwing up. Why would you want to do that? We don’t know, but now you can if you want to.
MOST POPULAR
Now
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Tokyo park lighting up with gorgeous digital cherry blossom art display this spring
Tokyo Station staff share their top 10 favorite ekiben
New sun protection mask becomes popular in Japan
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Weekly
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza- Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
- Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Monthly
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026- Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026- Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Tokyo park lighting up with gorgeous digital cherry blossom art display this spring
Tokyo Station staff share their top 10 favorite ekiben
New sun protection mask becomes popular in Japan
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan’s favorite popsicle raises price for third time in 43 years
Someone secretly left a beautiful, touching present for Totoro at Tokyo’s Ghibli Museum【Photos】
How hentai are YOU? Find out with this Japanese personality test!
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
35 fascinating photos of Korea from 100 years ago (before K-dramas took over Asia)
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Japanese host and host clubs no longer allowed to take advantage of customer’s romantic feelings
-
