Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
marketing (Page 11)
Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyoji” sumo referee by his side?
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look…
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.
There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!
As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.
The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.
KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play
KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…
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Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.
The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!
Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr. T Stain,” women were following it around with squeals of delight, making the surrounding men extremely jealous. But why is Mr. T Stain, who could be in the running for weirdest mascot, so popular with the ladies? It has something to do with a toothpaste commercial featuring a very eccentric pop star.
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Studio Ghibli unveils new goods that tip the hat to The Cat Returns
Icon’s Mac & Cheese Burger contender for best burger in Tokyo【Taste test】
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ancient temple with National Treasures is a hidden gem on the Nara Yamato Four-Temple Pilgrimage
McDonald’s Japan’s new pancake pie is a taste sensation
Two things to do, and two things not to do, when leaving a traditional Japanese inn
Foreign traveler caught trying to sneak into Japan by climbing down rope from cruise ship
All-you-can-drink deal for US$4 in Shinjuku is one of the best finds in Tokyo
Starbucks at Shibuya Scramble Crossing reopens, but is it really bigger and better than before?
Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
Weekly
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
- McDonald’s Japan’s new pancake pie is a taste sensation
Japanese city loses residents’ personal data, which was on paper being transported on a windy day
One of Japan’s oldest castles now lets travelers spend night on the grounds, drink in its keep- Two things to do, and two things not to do, when leaving a traditional Japanese inn
Ghibli Park now selling “Grilled Frogs” from food cart in Valley of Witches
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it- Studio Ghibli unveils new goods that tip the hat to The Cat Returns
Studio Ghibli unveils massive T-shirt collection featuring top anime movie characters
Monthly
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods- Foreigner’s request for help in Tokyo makes us sad for the state of society
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Japanese ramen restaurants under pressure from new yen banknotes
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo- Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s- Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
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Two things to do, and two things not to do, when leaving a traditional Japanese inn
Foreign traveler caught trying to sneak into Japan by climbing down rope from cruise ship
All-you-can-drink deal for US$4 in Shinjuku is one of the best finds in Tokyo
Starbucks at Shibuya Scramble Crossing reopens, but is it really bigger and better than before?
Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
Japanese-style accommodation at the new Premium Dormy Inn hotel in Asakusa will blow your mind
Orange Juice Crisis ’24 – Japan’s OJ supplies drying up
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Japanese city encouraging visitors and locals to cosplay as ninja for annual Ninja Festa
History’s largest force of Samurai Colonel Sanders deploying to KFC Japan branches
One of Japan’s oldest castles now lets travelers spend night on the grounds, drink in its keep
Japan’s Department of Magic releases new “Magic School” uniform
Japan’s most famous cat island moving towards plan to spay, neuter all of its kitty inhabitants
An overnight trip on the Sunrise Izumo, Japan’s awesome Tokyo-Shimane sleeper train【Photos】
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