Take an inside peek into the production process of Pocky, the beloved Japanese snack which has found its way into supermarkets around the world.
snacks (Page 11)
It’s not like we really needed any more reasons to eat potato chips, but matcha and chocolate together make a pretty convincing argument.
We may be in the dead of winter here in Japan, but snack makers are already coming out with a taste of Spring.
Against the infamously difficult arcade games, sometimes you just can’t win, even when you just won.
Japan now has a new crazy potato chip flavour, and it tastes just like a Japanese Christmas cake!
Snacks don’t get much more decadent than fried ice cream, but it can be intimidating to make for inexperienced fryers. Luckily we found that using Japanese ice cream snacks coated in gelatinous rice known as mochi instead really simplified things without sacrificing any of the taste.
‘Tis the season to eat Pocky! Celebrate Pocky Day with these amusing (and tantalizing) tweets from Japan!
Who isn’t fond of a little eye candy, right? Yup, we all like to take a look at good-looking guys (and gals) from time to time. But now, Japanese brand and product promotion company ESSPRIDE is giving us the chance to enjoy ikemen (hot guys) in a completely unexpected way…by pulling one out of a bag of chips!
That’s right, we present to you Ikemen Chips, a unique snack that comes with a special “hot guy card“, each featuring a picture and profile of an ikemen. And what makes the product especially interesting is that they’re actually regular guys working at various Japanese companies who have submitted their pictures and information to be made into the ikemen cards!
Fortune cookies can be sort of anti-climactic, can’t they? Most of the time, that little slip of paper just reminds you of some pearl of wisdom to help you make yourself a better person, instead of giving you the inside information on the future that you really wanted so that you could succeed in life without all that bothersome self-improvement stuff.
On the other hand, it’s hard to imagine anyone being disappointed if they cracked open their snack to find an adorably chubby cat figurine.
Potato chips and matcha green tea seem like the opposite endpoints of the refreshment spectrum. Matcha is a refined, high-class drink meant to be sipped and savored in a quiet moment, whereas potato chips are often most enjoyable when scarfed down by the handful while watching sports or playing video games.
But sometimes the best way to find balance in life is with contrasting extremes, like the matcha potato chips that are about to go on sale in Japan.
If you spend any length of time in Japan, you’ll probably find yourself at the convenience store quite a bit. While there are plenty of foods that you might not be accustomed too, there are also plenty that will delight your mouth.
But with the wide range available to you, it may be hard to pick some to start with. So to help you decide, we asked some of our very own writers, all of whom have lived in Japan for years, what their favorite snacks are and compiled this list for your shopping information and drooling pleasure!
For those unaccustomed to Japanese food, even the most common edibles may seem quite odd and, well, unappetizing, at first glance. The first time you saw monjayaki, did you not think it looked a little…weird? Of course, not all Japanese cuisine is unappealing to the eyes, but even the delicious-looking food is still not widely known throughout the Western world.
A California-based Japanese food blogger is trying to change that. Gaining momentum from the success of her Ramen Poster, artist Fanny has come up with another hand-drawn infographic displaying some of her favorite Japanese street foods and snacks: The Snack Poster.
Calbee’s Jagariko is among the tastiest snacks in Japan, if you ask us. The little cups of potato sticks come in a variety of flavors, including cheese, butter, and salad. There are also some seasonal flavors, like yuzu-shio, or yuzu and salt, available now! If you haven’t tried Jagariko yet, this is definitely a great introduction to one of the best snacks in Japan!
Back where I come from, it wasn’t uncommon to pick a grape off its stem and pop it right into your mouth without a second’s thought. The very idea of peeling a grape was something along the lines of a diva demanding a bottled-milk bath while dining on a bowl of only red-colored Skittles.
However, in Japan, where many varieties of grape have thick or rubbery skins, peeling them is pretty much standard. In fact, whenever I eat a grape with its skin intact, I’m stared at as if I had just plucked a live spider off the wall and ate it.
That’s probably why 7-Eleven can get away with marketing their frozen bags of grapes as having “edible skins” here.
Kids in Japan only have about one more week left of school until summer vacation starts, while working adults are counting down the days until Obon vacation. It’s also the season where many Japanese snack makers start putting out limited summer edition flavors of your favorite snacks.
In fact, just today Glico launched a limited edition summer line of their popular Pretz series in Japan, so for those with no time or no money to travel abroad this summer vacation, you still have a chance to experience some exotic and not-so-exotic food flavors from across the ocean in the comfort of your very own home.
The Japanese are known for not being able to handle spicy food. While it is true that traditional Japanese cuisine tends to have rather mild flavors and limit the use of spices, and there are still many who don’t have the tongue to tough out a bit of heat, times are a-changin’. Now, many Japanese people are more than happy to sit down to a hot plate of Indian curry, a fiery bowl of Korean tteokbokki, or enjoy a kick from a spicy snack like Karamucho (カラムーチョ).
These popular hot chili-flavored chips have been around for years, but they’re now being revamped into six new, unique meal items, from bento to fiery chicken, to be sold at the Ministop convenience store chain throughout Japan. So fire up your taste buds, foodies, and come take a look at the hot, new lineup!
Yep, it’s “weird potato chip flavour” time again! Hot on the heels of steak sandwich flavour, tangerine flavour, and banana and peach “breakfast chips”, we bring you… super sour lemon!
No doubt these crunchy potato slivers will be burning huge holes in our tongues when they go on sale and we immediately rush to satisfy our curiosity by guzzling several bags at once.
Here at RocketNews24, we love trying out all of Japan’s weird and wacky potato chip varieties. Just recently, we wrapped our chops around bags of banana and peach flavoured “breakfast” chips. And of course there was the time that we sampled coffee flavour chips…
But after all that taste bud overloading, our tongues are in need of something a little more subtle. Luckily for us, a new flavour of potato chips is about to hit the market, and they sound absolutely delicious. Japanese steak sandwich flavour? Shut up and take our money!
We’ve already mentioned how fond we are of deep sea creatures here in Japan, in particular the giant isopod that has been turned into various products from phone cases to gachapon toys. Well, now it seems that Yamaki Honpo, a maker of traditional Japanese senbei (rice crackers), has taken the Japanese love of isopods to new heights. They’ve come up with … yes, you guessed it, Giant Isopod senbei crackers! And while we can certainly understand how people might find these creatures fascinating, we have to say, we’re honestly not sure how to react to this new snack. Bug crackers, seriously?




















Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Japan’s cafe that won’t let you go home until you solve a puzzle is opening in Osaka’s canal district
Sushi Pizza surprises diners in one of the best food destinations in Japan
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Japan’s cafe that won’t let you go home until you solve a puzzle is opening in Osaka’s canal district
Sushi Pizza surprises diners in one of the best food destinations in Japan
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Starbucks Japan releases special pen that you can also use to buy coffee
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
A visit to the real-life Naruto Ramen Ichiraku anime restaurant that’s not in Japan【Photos】