We head to Shinjuku to encounter these Square Enix video game mascots turned tasty treats.
Square Enix (Page 2)
Recreation of Sora’s sword produces lights and sounds for all tiers of seven classes of spells.
Nitori wans to provide everything you could need for your home, including your gaming space.
Cloud, Sephiroth, Tifa, and more are headed to high school in Youth Fantasy Evecri Academy VII inside Final Fantasy VII Ever Crisis.
Cloud, Sephiroth, and others reimagined as teenagers attending high school in the Japanese city of “Midogaru.”
“Slime Sandwich Mold” usually wouldn’t be such an appealing combination, but these are sandwich makers shaped like the beloved Dragon Quest mascot we’re talking about.
Giant, paint-your-own Slimes appear as part of Dragon Quest public art event this summer in Yokohama
Emotes, stickers, and exclusive merch all part of the leadup to Final Fantasy XIV’s newest expansion.
Characters from classic and modern installments of the Square Enix series show up in both charming pixel art and amazing hand-drawn forms.
Final Fantasy VII Rebirth’s sandwiches look good enough to eat, which makes sense considering how they were created.
Final Fantasy VII’s villain gets a foxy makeover as he forcibly recommends a meal for his rival.




















We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Stay at a hotel with a bed for your plushie in Japan
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
The Japanese government is ending its Cool Japan Fund program
Masturbatory aid maker Tenga releases officially licensed anime versions in Japan and U.S.
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
7-year-old boy left behind on Mt. Fuji by his own dad
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
KFC Japan unveils new Tsukimi collection that takes moon-viewing to extreme levels
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Japanese airlines set to cut fuel surcharges for international flights in September and October