Tanabata
The list includes some traditional favorites, but the number-one wish is for something very timely.
Secular summer festival’s wishing tree gets taken down, clever complaints from students go up instead.
Mr. Sato takes a stroll through the shopping arcade of Asagaya Station in Tokyo for this year’s Tanabata festival and bumps into none other than The Donald himself!
The huge streamer decorations that draw crowds from all around Japan will now feature adorable cat characters created by an anime artist.
Around the beginning of July in Japan, you’ll start to see shops, stations, streets, and homes being decorated for the Tanabata festival (in English often referred to as the Star Festival), which happens on the seventh of July (or, depending on who you ask, the around the seventh of August)each year. Most typically you’ll find large branches of bamboo leaves, called sasa, hung with colorful origami decorations, and wishes written on strips of paper by people hopeful that they will be granted when star-crossed lovers Altair and Vega meet.
Generally you’ll find typical wishes for happiness, good health, getting into a good school or finding a good job… At times, you’ll also see some witty ones that will give you a good chuckle. Or, you know, ones that invoke pity for the wisher whose parents named them Elmo.
Recently we talked about a shop in Kanagawa Prefecture that sells styish kamaboko fish cakes decorated to look like the beautiful hydrangeas that bloom during Japan’s rainy season. But what if your palate runs more towards the sweet than the fishy, or your ideal of natural beauty isn’t the flowers growing from the soil, but the stars above?
In that case, one Kyoto confectioner has just the thing: sweet bean gelatin modeled after the Milky Way.
Since the opening of the Tokyo Skytree in 2012, Tokyo Tower is no longer the tallest or most fashionable structure in Tokyo. Still, the 56-year-old steel giant has managed to hang onto its reputation as one of the city’s most romantic locales, thanks in part to its location in quiet, sophisticated Shiba-koen as opposed to the boisterous Shitamachi district where the Skytree stands.
This month, Tokyo Tower is doing a little more to set the mood, with a beautiful light display that ties in with Japan’s Tanabata star festival.
Kyoto, Osaka, Nara…southern Japan seems to get all the love from both international and Japanese tourists alike. But what about the rest of the country, like the six northern prefectures? Northern Japan, known as Tohoku in Japanese (東北, “the northeast”), is a hidden gem full of unique cultural traditions, unspoiled natural scenery, and some of the warmest people you’ll ever meet, despite the chilling winters.
This weekend is a better time than ever to hop on the bullet train up north to take part in the Tohoku Rokkonsai “mega-festival”. The festival began in 2011 to lift the spirits of the people of Tohoku after the deadly earthquake and tsunami just months earlier. The highlight of the festivities is a massive parade composed of segments from all six of Tohoku’s major summer festivals. Where else can you experience the excitement of SIX major festivals all at once FOR FREE??
Held each year on July 7, the Tanabata festival has its roots in the folktale of a young married couple, symbolized by two stars in the night sky, who toil away at their trades separately, able to meet just once a year. It’s a little like the situation in many Japanese families where the husband gets transferred by his company to another prefecture and his wife stays behind to continue her own career or look after the kids. Just replace “office workers” with “cowherd and daughter of the king of heaven” and “prefectural border” with “the Milky Way,” and you’ve got a close approximation.
The story of the two lovers finally being able to see each other has taken on a broader connotation of wishes coming true, and Tanabata is commonly celebrated by writing a wish down on strip of paper, then tying it to a stalk of bamboo.
Department stores and shopping centers usually have displays where visitors post their wishes. Since they’re then on display for others to see, you can get a glimpse of current trends by checking them out. “My family’s safety,” “success in business,” and “health” are three old-standbys of Tanabata wishes, but what else were people hoping for this year?
On 7 July, Tanabata kicks off in many parts of Japan. It’s an annual festival season which celebrates the stars Orihime and Hikoboshi, two lovers who are separated by the Milky Way except for this brief moment on the seventh day of the seventh month.
A popular custom during this time for young and old is to write down a wish on a strip of paper and hang it from a bamboo plant. However, as the years go by it seems that fewer and fewer people are going out to make wishes. This is why Calpis Co. Ltd. has decided to spark up interest in bamboo wishes by launching a study of their effectiveness.













Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Huge life-size Eevee Eeveelution Pokémon plushies will steal hearts, conquer living rooms【Photos】
Do you know what this caterpillar-like food is? We had no idea!【Taste test】
Flower Ice Cream becomes Japan’s newest breathtaking dessert
Japanese government wants to acquire original anime and manga art for creation of national archive
Anime holy ground – A visit to the real-world location of Look Back【Photos】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Huge life-size Eevee Eeveelution Pokémon plushies will steal hearts, conquer living rooms【Photos】
Do you know what this caterpillar-like food is? We had no idea!【Taste test】
Flower Ice Cream becomes Japan’s newest breathtaking dessert
Japanese government wants to acquire original anime and manga art for creation of national archive
Anime holy ground – A visit to the real-world location of Look Back【Photos】
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Real-life Demon Slayer? A visit to the legendary split boulder of Haban Shrine【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
How to properly wrap a ninja hood – Now available in English!
Keep warm this winter with a new fluffy Rilakkuma sleeping bag
Japanese politicians want to stop export of anime art materials by creating national media center