trends
Let’s find out if a cute thing for one woman is still cute for another from a different country.
We take a closer look at some of the entries selected by Gen Z and Gen Alpha Japanese schoolgirls and suddenly feel very old.
Questions explore the ongoing impact of the pandemic on family traditions and what people plan to spend the most money on for celebrations.
Typing this Japanese word into your iPhone or Android device will introduce you to some very unusual characters.
Homemade chocolate is great and all, but are people still making it in this coronavirus era?
Find out this year’s trendiest slang for Japanese female teenagers and you’ll be grouped in the cool crowd while strutting the streets of Shibuya.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.



















Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese breakfast ramen for US$3.50 in Shinjuku is the morning meal you didn’t know you needed
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Love Live! poster showing anime schoolgirl in see-through skirt divides public opinion in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese breakfast ramen for US$3.50 in Shinjuku is the morning meal you didn’t know you needed
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Love Live! poster showing anime schoolgirl in see-through skirt divides public opinion in Japan
Tokyo Station staff share their top 10 favorite ekiben
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Every night can be movie night at this awesome Japanese apartment building with its own theater
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Major Tokyo subway line shut down by in-train mobile battery fire
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]