Okay, so Youkai Watch is a cultural juggernaut in Japan these days, capturing kids’ hearts and enslaving them like so many collectible youkai monsters. But despite the brilliant marketing behind the franchise (how about something exactly like Pokémon… but with… traditional Japanese Youkai?! Genius!) we’ve often thought that the concept of using a common watch as a crux to base the whole thing on seems a bit, hmm, old-fashioned. Who even wears a wristwatch anymore, when we all have the time displayed on our various smartphones and other electronic devices? Well, it seems that the people pulling the strings have now decided to switch their merchandising focus from watches to tablets, taking inspiration from the “Youkai Pad” used by supporting character Whisper to call up information on various Youkai. (No, no, it’s nothing like a Pokédex. Honest.) The brand-new “Youkai Pad” is set for release early next year, and already fans have begun to slaver over it like hungry dogs at a barbecue.
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Very few Japanese homes have installed carpeting. Older houses and apartments often have tatami reed mats, and in newer places you’ll usually find tile, wood, or rubberized flooring.
That’s not to say people in Japan can’t appreciate a nice bit of soft fuzziness between their toes, though. Even without permanent carpeting, many people will toss a carpeted mat on the floor to make their living or bedroom extra comfy, especially during the colder part of the year.
Of course, cold weather also means spending more time indoors, with extra time on your hands, and sometimes that patch of carpeting becomes a canvas for some seriously cool fan art.
The latest game in Ubisoft’s flagship “Assassin’s Creed” series, “Assassin’s Creed Unity,” was released this week. And so far, it’s been anything but smooth sailing.
Right away players reported a bunch of glitches which almost made the game unplayable.
It wasn’t easy being Sega in the 1980s and ’90s. It had to compete with one of the best-known companies on the planet, Nintendo, which was responsible for bringing back the video game market from the dead.
But Sega had some tricks up its sleeve. Namely, releasing a 16-bit console, the Genesis, before Nintendo could release its version, the Super Nintendo.
Sega also had an amazing idea for how to hype up the sequel to its biggest game.
The original “Sonic the Hedgehog” was released in 1991, and was an instant hit. When it was time for the sequel, which introduced Sonic’s sidekick Tails to the world, Sega knew it needed to do more than just release the game. It needed to make an impact.
In the book “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation,” which is based on more than 200 interviews with former Sega and Nintendo employees, Blake Harris describes how Sega’s crack marketing team of Al Nilsen and Madeline Schroeder decided to celebrate the launch.
They needed something “Sonic-worthy.”
Drumming game Taiko no Tatsujin has become something of a poster child for Japanese video arcades over the years, with pretty much every piece of movie or TV footage which shows a Japanese game centre including shots of either smiling schoolgirls or wildly flailing pros thumping away on one of the game’s giant plastic taiko drums in time with the cutesy on-screen icons and J-pop beats.
Up until now, diehard fans of the series had to make do with flimsy miniature drum controllers for their phones and games consoles whenever they couldn’t make it to an actual arcade to challenge their top scores, but peripheral maker Hori has just unveiled the ultimate home taiko experience in the form of the Taiko no Tatsujin Controller Pro – an enormous drum controller being rolled out for the launch of upcoming Wii and Wii U title Taiko no Tatsujin: Tokumori!
Who does a 15-meter naked giant make marketing deals with? Anyone he wants, apparently.
Just days ago, we heard about the upcoming crossover between hit anime and manga Attack on Titan and Marvel Comics, which as of 2009 has been a subsidiary of Disney. Still, that isn’t stopping the Titans from playing both sides of the fence, as Tokyo Disneyland’s major theme park rival has just announced that two life-size Titan statues are coming to Universal Studios Japan.
There are two things that I think stand out as particularly memorable from my oldest brother’s wedding ceremony. One is the stuttering mess of a toast I gave as his best man. The other is that he and his wife cut their cake with an honest to God sword, since my brother, being a member of the Marine Corps, got married in his dress uniform, complete with Mameluke saber.
It definitely made for a much more dramatic effect than slicing up dessert with some puny kitchen knife, and you might now find yourself wondering how you could incorporate a similar idea for your own wedding reception. Thankfully, you don’t even need an official work blade, just a love of iconic video games, as demonstrated by the couple in Japan that cut their cake with the The Legend of Zelda’s Master Sword.
Given the massive success he’s since enjoyed as a video game character designer and director, it’s almost hard to remember how skeptical everyone initially was about Square Enix’s Tetsuya Nomura. When he stepped up to the plate as character designer for Final Fantasy VII, long-time fans were uneasy about his ability to fill the boots of predecessor and renowned artist Yoshitaka Amano. When Nomura announced Kingdom Hearts, a new series that would blend characters from Final Fantasy games and Disney animation, early reactions ranged from puzzled silence to nervous laughter.
Fast-forward 15 years, and Nomura has established himself as the single most influential person behind those two Square Enix franchises. As a matter of fact, his skills are now in so much demand that he’s produced his take on virtual idol Hatsune Miku, which was recently shown off in gorgeous animated form.
We all know that Japan does “small” well. Whether it’s microtechnology, tiny houses or bonsai, the Japanese are known for their dexterity and being attentive to the tiniest detail.
But a hobbyist and Niconico Douga user known simply as “A” takes attention to detail to a whole new level. In a homage to the three-dimensional worlds created by video game giants Nintendo, A has constructed an ultra-detailed diorama based on the first level of Nintendo 64 classic Super Mario 64 and even recreated the entire world map from The Legend of Zelda: Ocarina of Time on a scale so small we could barely believe our eyes when we first saw it.
How small are we talking? Find out after the jump!
The Super Mario Bros. theme song has got to be among the most covered melodies online. From guitars to ancient Chinese shengs, it’s hard for anyone to not want to knock out those opening notes: d-do do d-do DO do.
So with all the videos of people playing the song online, it’s hard to stand out. Hard unless you’re Teppei Okada (a.k.a. Teppei Sensei) of Fukuoka Prefecture. This guy not only does a subtly beautiful rendition of the classic platformer’s background music, but he recreates the sound effects of the game such as collecting coins and breaking blocks.
And Mario is only the tip of the video game iceberg for Teppei Sensei. His skills reach out to a variety of titles on generations of Nintendo consoles and beyond.
It’s unlikely Nintendo knew what a hit they had on their hands when releasing the very first Mario Kart title back in 1992. Since then, the series has gone on to be one of the company’s most consistently popular and best-selling properties.
In the 22 years the series has been around, fans have played it on the Super NES, Game Boy Advance, Nintendo 64, DS, 3DS, Wii, and Wii U. And now, Mario Kart is serving as inspiration for a couple of inventors who’re making a similar game that you can play with robots on your living room floor, complete with weapons and power-ups.
Earlier today, Nintendo released a very special video listing 50 facts about the upcoming Wii U version of chaotic brawler Super Smash Bros. The 35 minute-long video contains a wealth of information for fans of the series to drool over, but perhaps the most exciting announcement of all is the fact that up to eight players can now take part in the same battle.
Time to buy some extra controllers, folks!
When designing a role-playing video game, there’s a tricky balance designers have to maintain. Many of today’s gamers aren’t interested in scouring the world map and non-essential dungeons to recruit new party members, but giving the player too few characters to play with makes the game feel dull and lacking in scale.
So the question is, how do you make the process of searching for new companions fun? If you’re mobile developer GeePlus, you let them take photos of cats on their smartphones, then turn those cute snapshots into in-game warriors.
It’s been 25 years since the arcade release of video game developer Capcom’s Final Fight. While it wasn’t the first side-scrolling beat ‘em up, at the time of its release it was far and away the best, and the number of sequels Final Fight spawned makes its title almost as ironic as the long-running Final Fantasy’s.
In honor of the classic hitting the quarter-century mark, Capcom’s green-lit a Final Fight CD release. No, it’s not a sequel, nor is it a reissue of the Sega CD version. Instead, it’s a soundtrack collection for practically the entire franchise.
Nintendo fans may not be familiar with the name Xander Mobus, but they probably know his voice when they hear it. He’s the announcer for Super Smash Bros. for Nintendo 3DS and WiiU, as well as a few other voice roles, but his talents apparently don’t just end there. A fan asked him to please sing the Pokémon theme song, and he obliged.
Takahashi Toshiyuki, better known as Takahashi Meijin, is a renowned gaming personality in Japan. One of his famous quotes, however, says, “Don’t play more than an hour of games each day.” This sounds like a mother nagging her game-addicted child and perhaps not too convincing coming from someone who plays games for a living. You might wonder, “Why is this guy telling me that I should only play for an hour each day when he probably plays all day long? How am I going to be a world Pokémon champion if I don’t play enough?” However, it appears that there is more to Takahashi’s quote.
Located in the countryside of Japan’s Aichi Prefecture is a one-of-a-kind museum that houses an enormous collection of old-school video game cabinets and mechanical arcade games, not to mention what is purported to be the world’s leading pinball machine collection.
But the best thing about this museum is that you don’t have to just look at the arcade exhibits; you can also actually play them! And what’s more, the only price you’ll pay is the entry ticket, meaning you can enjoy all the machines to your heart’s content without having to carry a giant bag of change.

















Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
7 reasons why you should visit Aomori Prefecture
Chikura no Iwaya: Secret beach cave only appears for two hours a day, and here’s how to see it
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Japanese vending machine serves up unique drinks at four Tokyo train stations
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
7 reasons why you should visit Aomori Prefecture
Chikura no Iwaya: Secret beach cave only appears for two hours a day, and here’s how to see it
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Japanese vending machine serves up unique drinks at four Tokyo train stations
Learn Japanese through ridiculous manga: Death Vote 【Episode #6】
This budget hotel near Tokyo Dome has one of the best breakfast buffets in the city
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
We tried 12 different gummy candies from a Japanese supermarket and found the most delicious one
Sanrio characters take over Baskin Robbins Japan for My Melody and Kuromi’s Sweet Christmas
Muji flagship store in Tokyo’s Ginza reopens after renovation and puts the focus on food【Photos】
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?