As dyed-in-the-wool Japanophiles, we’re always happy when something from Japan catches on overseas. Not too long ago, if you lived outside of Japan and liked your fish raw, or your music Japanese, you were part of a pretty small group. Now, though, it seems like every coastal city in the U.S. needs at least one good sushi restaurant in order to claim a respectable dining scene, and J-pop acts go abroad to play in front of adoring, passionate fans.
So when the writers at our Japanese-language sister site told us a new fashion trend with Japanese roots was winning over American fashionistas, including actress and musician Zooey Deschanel, we thought maybe we were about to get the inside line on the summer’s hottest look.
Then, we found out what she was wearing, and we got a chuckle instead.



















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Tokyo train stations giving out awesome giant Pokémon cards, but you’ll want to hurry
Things get heavy with the Gold Lucky Bag from Village Vanguard
Mr. Sato visited Black Thunder’s new factory, but was mostly captivated by their sukajan jackets
Starbucks Japan adds a Shine Muscat Grape Frappuccino to the menu for a limited time
Never work with animals: Outtakes from Japanese delivery company’s adorable black cat ad【Video】
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Things get heavy with the Gold Lucky Bag from Village Vanguard
Mr. Sato visited Black Thunder’s new factory, but was mostly captivated by their sukajan jackets
Starbucks Japan adds a Shine Muscat Grape Frappuccino to the menu for a limited time
Never work with animals: Outtakes from Japanese delivery company’s adorable black cat ad【Video】
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Upskirt photos lead Japanese high school to redesign cheerleader uniforms
Four Shinto shrines to pray for love at in Japan to start the New Year
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Japanese police attempting to clamp down on “zombie cigarettes”
You will never guess why this Tokyo candy store never fully opens its shutters
Tokyo fish market breaks New Year auction record as single fish sells for over 500 million yen【Vid】
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan