When he realized he’d primarily been using his smartphone in bed, Nemool Smith, an au product designer and chief hardware architect, wanted a more comfortable and rewarding user experience. Coming up blank in an online search for solutions, Nemool got an idea and decided to approach his bosses at KDDI and get their permission to design a radically new hardware platform he was sure would revolutionize the way people used their phones. The result has set the tech world abuzz, and has the potential to vault KDDI to the top of the global smartphone market.
Introducing the new au zzzPhoneBed by KDDI