Once a year, Japan’s Fuji TV broadcasts a marathon program called FNS 27-Hour TV. A huge team of A-list comedians, musicians, and media personalities make appearances during the show, and since its beginning in 1997 it’s been a ratings hit for the network.
But as the younger generation increasingly looks to the Internet for entertainment content, this year Fuji TV wanted to remind viewers that TV is still relevant and worth watching. Oh, and also apparently that they should sleep with white people, if you take the program’s T-shirts at face value.