Korean barbecue, or yakiniku as it’s known here is Japan, is a popular among all diners, but particularly men seem drawn to the primal enjoyment of roasting gobs of raw meat over flames. Or maybe they just like meat. Either way, the customer base skews male.
However, this month a pop-up yakiniku restaurant in Tokyo’s Ebisu neighborhood seemed to be taking particular aim at the ladies. Let’s see if you can spot their unique approach.