Okayama Prefecture lies in west Japan, three and a half hours from Tokyo by bullet train. Known for its castle, 17th century garden, and folktale of Momotaro the Peach Boy, it’s a laid-back, slow-paced kind of place, so we can understand the difficulties local bus operator Ryobi Group faces in trying to promote the region as a travel destination for young people.
So Ryobi has made the cornerstone of its newest marketing campaign something young Japanese males will enjoy: a bus tour guide who’s also a cute anime idol. Read More