For years, the conventional wisdom was that Japan was only interested in dainty, mild desserts with Japanese roots. That myth was shattered, though, when companies like Krispy Kreme came into the market and found instant success selling sweets that are unabashedly, well, sweet.
There’s more to Krispy Kreme’s popularity in Japan than the universal appeal of a flavorful donut, though. The North Carolina-based donut company has adapted to the local practice of special seasonal treats, and is getting ready for Halloween early with the release this month of its Krispy Skremes lineup.