Japan is a country serious about its Kit Kat candy bars, treating them with the respect of gourmet chocolate and putting them on top of pizza. Now the Japanese fast food chain First Kitchen has brought the world its first Kit Kat sandwich, so we of course had to try what seemed like a delicious idea. Click below for our review of the dessert and why our Kit Kat taster compared it to a bad date
chocolate (Page 23)
Kit Kats in Japan are well-known for their creative designs and flavours, including limited releases for annual events and holidays such as Christmas, Halloween and even the cherry blossom viewing season.
Until now, there was one special holiday that always went unnoticed: Easter. This year, Nestle Japan are releasing their first ever Easter range, with a clever play on words that ties the religious festival to the month of April, the start of the Japanese school and business year.
According to Nestle, Easter is an ii sutaato, which means “good start” in Japanese. And with these gorgeous apple pie and carrot flavoured chocolates on the market, it looks like it’s going to be a very good start indeed.
Some of our readers are undoubtedly aware that we here at RocketNews24 are quite fond of Kit Kats. And while we’re used to seeing the popular chocolate snack in an array of interesting flavors, we have to say we were genuinely intrigued when we heard about “bakeable” Kit Kats last year, as were many other Kit Kat fans across Japan, judging from the fact that the unique sweet attracted enough attention to be turned into pizzas. Now, the bakeabke Kit Kats have returned, and in a new flavor to boot! Of course, we weren’t about to be kept away from such sweetness. Join us as we try the new “Bake ‘N Tasty Mini Kit Kats Cheesecake Flavor” (Kit Kat Mini Yaite Oishi Cheesecake Aji)!
If you love sweets — chocolate in particular — Japan in the weeks before Valentine’s Day is definitely a great place to be. Ever since chocolate makers in Japan managed to make it a widespread tradition for women to give chocolates to men on Valentine’s Day, it’s become an annual event to see chocolates being sold at shops everywhere starting in late January, with numerous special promotions and appearances by “celebrity chocolatiers” to heighten the excitement leading up to the big V-day.
Yes, for chocolate lovers, it’s a blissful time of year — there’s nothing quite like stepping into a department store and seeing a huge space filled with chocolates of all shapes and sizes while being surrounded by the rich, earthy scent of cacao. But now that Valentine’s Day is over, we may be developing a case of the post-Valentine’s blues, so to console ourselves, we’ve put together a collection of photos showcasing some of the most memorable chocolate items we saw this Valentine’s season in Japan.
Ramen, understandably, is one of the Japanese foods that foreign visitors (and locals too, for that matter) find hugely appealing, and there’s certainly no shortage of ramen shops or unique ramen flavors to be tried in Japan. Now, you may recall that back in November last year, we brought you news of the very interesting matcha green tea ramen from Menya Musashi. Well, this month, it looked like it was time to make a repeat visit to Menya Musashi, to have some… chocolate ramen!
Yes, it’s Valentine’s Day week and everything is chocolate themed in Japan at the moment, so why not ramen too, right? We definitely weren’t about to miss this dish that combined two of our favorite foods!
Leading up to Valentine’s Day in Japan, there’s one thing that’s impossible to escape – and it’s not swarthy, rose-touting Lotharios. It’s chocolate. In pretty packaging and delicious displays, store counters come alive with the sweet stuff at this time of year, and one of the more luxurious and decadent types is the rich, creamy nama choco (fresh chocolates).
The only problem with this type of chocolate is the fact that it blends an already creamy chocolate with even more cream and butter, making it heavy on the calories. Net users in Japan, though, have discovered an unusual way to cut out the extra fat – by replacing it with tofu! Using just three ingredients, we’ll let you in on the latest diet tip from Japan and show you how to make delicious, creamy nama choco with only half the calories.
We may be in the middle of a cold winter in Japan, with Tokyo even seeing some light snow last Friday, but things are definitely starting to look bright and spring-like at Lindt stores here! Yes, early spring for us is the time for cherry blossoms, or sakura, and while spring hasn’t quite yet arrived, international chocolate maker Lindt has announced two new sakura-themed items to be sold at their cafes here in Japan. And as you might well expect, the sakura treats look pink, sweet and utterly gorgeous!
Chocolate lovers around Japan were understandably thrilled when the Kit Kat Chocolatery, the world’s first Kit Kat specialty store, opened in the Seibu Ikebukuro Department Store about a year ago. Of course, we were pretty excited too, and when we visited the shop on opening day, we could see from the crowd that plenty of people felt the same way.
After a year, it seems the Kit Kat Chocolatery has been a success so far, as they’ve just opened their fourth shop in Japan, this time in Kyoto. And what’s even better, this Kit Kat Chocolatery comes with a cafe attached! Plus, they’ve released some new Chocolatery products as well, so we thought we’d share the news with all our sweets-loving readers!
When it comes to food, I’ve always placed a higher emphasis on texture rather than the actual taste of it. While I love peanut butter or finely chopped almonds, for example, the nuts themselves in their natural form usually make me gag.
So it was with great excitement that I learned about ChocolaTexture, which is a range of nine chocolates all using the exact same recipe but crafted in different shapes and textures. As a result each chocolate is said to have a distinct “taste” despite being made from the exact same ingredients.
With Valentine’s Day fast approaching, stores across Japan are sure to be painted chocolate-brown in the coming weeks. Yes, chocolate makers here can count on doing brisk business in the days leading up to February 14, as Valentine’s Day is traditionally a day in Japan when women give gifts of chocolate to men, and shops will typically have whole areas devoted to chocolates of every shape, flavor and price range imaginable. Isetan Department Store is no exception, and one of the chocolates they’ll have on offer this year is … a beautiful creation from popular Italian chocolate manufacturer BABBI that features Sailor Moon and her guardian soldiers!
At a glance, these lipsticks look like any other you can find at your local drugstore. However, this Valentine’s Day, you can buy a whole set of them for your loved one and watch them chomp down on these deliciously colorful lipstick-shaped chocolates!
Chilly January is drawing to a close and that means that Valentine’s Day is just around the corner. Here in Japan, Valentine chocolates are big business, which means shops pull out all the stops to create delicacies as easy on the eyes as they are sweet in your mouth. We’ve picked our favorites for this year, so whether you are buying for your lover or yourself, check out these dainty nibbles!
Tirol chocolate has been around in Japan for as long as any of us can remember. Super tasty, available in dozens of flavours, and cheap enough even for elementary school kids to buy with their pocket-money, you’ll find these tiny squares of goodness in pretty much any convenience store or supermarket up and down the country. Occasionally, Tirol (or chiroru as it’s pronounced in Japanese) will release a handful of limited-edition flavours, fusing sweets like custard pudding and tiramisu together with their tasty choco to create unusual, moreish combinations.
But every now and then, they’ll try something really, really strange. Like Cheese & Pizza chocolate.
New Year in Japan means family time, food with very specific meanings, and of course shopping. And one of our favourite things about this time of year is the opportunity to buy Lucky Bags (fukubukuro). As the name implies, these are bags containing a lucky dip of items from your store of choice – so you don’t know what loot you’ve got until after you’ve parted with your cash.
Sometimes, you can hit the jackpot with fukubukuro – last year, for example, our very own Mr. Sato was ecstatic to get his hands on a MacBook Air. But here at RocketNews24 we like our tech to come with a side order of luxury chocolate, so when we heard that upmarket chocolatier Godiva were selling Lucky Bags for 5,400 yen (US$45), we sent our reporter P.K. Sanjun down to buy one. Here’s what he got!
Krispy Kreme Japan is shooting Cupid’s arrows again this year. Apparently the 2014 limited edition Valentine’s Day donuts were a hit because they are not only coming back, they’ll be better than ever. The donut powerhouse has created four new delectable, chocolatey selections and as V-Day tends to be a girl-confessing-her-love-to-boy-by-giving-chocolates kind of holiday in Japan, there are inevitably going to be a lot of guys with happy tummies this coming February 14. Luckily for all the singles and ladies out there, we don’t have to wait for our suitors to give us delicious chocolate donuts, we can start enjoying them starting January 7, 2015.
The vagaries of reading in Japanese mean that often the same text or numbers can be said a variety of ways. For example, some of the many readings for 2 and 9 and “ni” and “ku,” which combine to form niku, the Japanese word for “meat,” which is how November 29 became known in some circles as Meat Day. Going from the carnivorous to the carnal, 8 can be read as “hai,” making both November 28 and February 8 observed as Knee-High Socks Days.
Sometimes, though, you don’t need pun-filled pronunciations for an excuse to start a pseudo-holiday. Writing November 11 all in numerals gets you 11-11, and all those vertical lines look to some like a handful of enticing Pocky sticks. And so, this week Japan celebrated Pocky Day by not only devouring boxes of the stuff, but by turning the chocolate-covered treats into works of physical and photographic art.
It feels too early to be writing about Christmas, and downright blasphemous to be writing about Valentine’s Day. Nevertheless, Sailor Moon Valentine’s Day chocolates have been announced, and despite their early arrival, they might be worth pre-ordering, because they look delightful.
Famous Japanese confectioner Glico has been bringing us iconic Japanese sweets like Pretz and Pocky for decades. Now they have a real treat in store for us, thanks to an extra-special line-up to celebrate the upcoming 3-D movie, Stand By Me Doraemon.
The new specially marked packs include a hidden secret: 3-D moving images of Doraemon that come to life in your home. But these aren’t just any images. They’re created by you, with your very own colours and designs transformed into unbelievable, moving images, each with Doraemon acting out a fun scene before your very eyes! Check out all the different designs after the jump.
Do you remember the first time you stepped inside a puri-kura booth? Short for “Print Club”, these booths that produce small photo stickers seemed like a passing fad to me when the machines first came out in 1995, but fast forward 19 years and the club is still going strong. And why not? Just hop in with your friends or special someone, make goofy faces, doodle some nicknames or hearts, then presto! Out comes a sheet of colorful stickers.
The booths themselves have come a long way during that time, incorporating a vast amount of technological wizardry, but now M&M’S Japan has unleashed an altogether different kind of beast. For a special event held on May 24, the confection giant installed a pair of booths, one in Tokyo and one in Osaka, collectively dubbed the “Friends Maker”, the world’s first puri-kura machine that allows total strangers in separate booths to make photo stickers together.
Video coverage of the event was released on May 30 and it looks like so much fun, we wish for the candy company would set up these machines in every city!
We’ve brought you sushi doughnuts from Thailand and even cat sushi, but take a look at this Nutella sushi from France. Our office was so intrigued by the sweet Japan-inspired concoction that we sent one of our Japanese reporters over to check it out.



















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