ZOZOTOWN, the Japanese fashion retailer with a name that kind of sounds and looks like they’re shouting at you, is a pretty big deal in Japan.
The company, which operates an online marketplace, primarily markets to women – so much so that you’d be hard pressed to find a Japanese teen or 20-something girl that doesn’t have at least a few items of clothing purchased there – which makes their choice of a certain bearded model for a new clothing line all the more unexpected.