Because it’s not enough to have reconstituted mystery meat products; you need mysterious mascots as well.
Cup Noodle (Page 7)
Generally mystery meat is something to be avoided, unless you’re talking about Cup Noodle brand mystery meat.
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!
Nissin, the maker of Cup Noodle, is about to unroll a pair of “Luxury” flavors of instant ramen. And one of them is “shark fin”…
Although the internet has revolutionized our lives in countless ways, one of the most appreciated is the simple yet outside-the-box recipes that appear on it from time to time. Where else can we discover that a rice cooker can be used to make mind-blowing pancakes or crème caramel on top of instant ramen makes for a delicious flavor boost?
Now, a Twitter user going by the handle of @rea941 has unveiled a new way to enjoy Japan’s favorite instant food, Cup Noodle. With the leftover soup you can make a delicious chawanmushi egg custard. It’s so easy the entire recipe could fit in a single tweet!
With easy, delicious, and cheap being the trifecta of RocketNews24 gourmet bliss, we couldn’t help but make some for ourselves.
A few days ago, we heard that Nissin, maker of Cup Noodle, was now selling ice cream topped with meat, chives, and all the other fixings that are found in instant ramen at the Cup Noodles Museum. One of my coworkers, who lives not far from the Osaka Cup Noodles Museum, bravely volunteered to try it out, and I was all set to let him be our guinea pig, since I’ve already taken one for the RocketNews24 team as far as strange desserts go.
But as it turns out, the Cup Noodle Ice Cream is available exclusively at the second Cup Noodle Museum in Yokohama. Hey, wait a second! That’s where I live!
Uh oh…
You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.
And that, friends, is probably how we ended up with beef-topped ramen ice cream.
Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!
Runner up in this year’s US Open, Kei Nishikori, is Japan’s golden boy at the moment. As the first male player from an Asian country to reach a Grand Slam singles final, Nishikori is not only a hero in the eyes of Japan as a whole, but of his hometown of Shimane, “Japan’s least popular prefecture.”
Much like successful athletes in the US can look forward to seeing their face on a box of Wheaties cereal, Kei Nishikori can now smile knowing that he’s reached the top of his career as a Japanese athlete by landing his likeness on a styrofoam container of Cup Noodle.
Nissin Cup Noodles are outrageously popular in Japan and have a firm following worldwide. Now, to keep the love flowing throughout the hot summer months, they’ve released a new special version designed to be eaten icy cold. For the first time, the company will be releasing somen, the thinnest of traditional Japanese noodles, for a meal so light and tasty you’ll be wanting to eat them all year!
You know how you sometimes sit at home watching TV and find yourself thinking, “Man, I wish I could eat a Denny’s meal right now. But, like, from a cup…”? Neither have we, but apparently that product is a real thing and is coming to stores in Japan very soon.
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.
Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.
This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
As you may know, Japan, specifically the Kanto Region, has been hit by the largest snowstorm in over a decade. Netizens in the area haven’t been shy about sharing the wonderfully bizarre and beautiful sights the several inches of snow has brought, but there’s one photo in particular that has us tickled. Showing Mr. Cup Noodle himself shoveling snow on one of the whitest days in Yokohama, this picture has been making the rounds on the Internet and delighting those who aren’t quite used to this much of the cold stuff.
The world’s worst cup noodles are to be found in none other than the fair land of England, home of delicacies such as fish ‘n’ chips, bread and butter pudding, and spotted dick. At least that’s according to one Japanese exchange student to the UK, brought up on a diet of real cup ramen back in his home country. But surely ‘worst ever’ is a bit of an overstatement?! We sent one of our Japanese reporters to find out, and weren’t quite prepared for his epic reaction (we don’t think he was either).
Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.
Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.
MOST POPULAR
Today
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
New Studio Ghibli washi tape adds anime flair to Japanese stationery
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Japan’s foreign resident population hits record high as Japanese population hits record low
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Okayama man arrested for catching butterflies in central Japan
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
Weekly
- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Starbucks Japan releases a miniature display rack so you can create your very own store at home
99-year-old woman rescued while attempting to climb Mt. Fuji
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Japan’s foreign resident population hits record high as Japanese population hits record low
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Okayama man arrested for catching butterflies in central Japan
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Katana of one of Japan’s most famous swordsmen goes on display to help Kumamoto earthquake victims
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Kumamoto Castle left illuminated all night long as symbol of hope for earthquake victims
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Foreign tourists in Japan eat far more rice than previously thought, according to new data
-
