Nissin, the maker of Cup Noodle, is about to unroll a pair of “Luxury” flavors of instant ramen. And one of them is “shark fin”…
Cup Noodle (Page 7)
Although the internet has revolutionized our lives in countless ways, one of the most appreciated is the simple yet outside-the-box recipes that appear on it from time to time. Where else can we discover that a rice cooker can be used to make mind-blowing pancakes or crème caramel on top of instant ramen makes for a delicious flavor boost?
Now, a Twitter user going by the handle of @rea941 has unveiled a new way to enjoy Japan’s favorite instant food, Cup Noodle. With the leftover soup you can make a delicious chawanmushi egg custard. It’s so easy the entire recipe could fit in a single tweet!
With easy, delicious, and cheap being the trifecta of RocketNews24 gourmet bliss, we couldn’t help but make some for ourselves.
A few days ago, we heard that Nissin, maker of Cup Noodle, was now selling ice cream topped with meat, chives, and all the other fixings that are found in instant ramen at the Cup Noodles Museum. One of my coworkers, who lives not far from the Osaka Cup Noodles Museum, bravely volunteered to try it out, and I was all set to let him be our guinea pig, since I’ve already taken one for the RocketNews24 team as far as strange desserts go.
But as it turns out, the Cup Noodle Ice Cream is available exclusively at the second Cup Noodle Museum in Yokohama. Hey, wait a second! That’s where I live!
Uh oh…
You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.
And that, friends, is probably how we ended up with beef-topped ramen ice cream.
Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!
Runner up in this year’s US Open, Kei Nishikori, is Japan’s golden boy at the moment. As the first male player from an Asian country to reach a Grand Slam singles final, Nishikori is not only a hero in the eyes of Japan as a whole, but of his hometown of Shimane, “Japan’s least popular prefecture.”
Much like successful athletes in the US can look forward to seeing their face on a box of Wheaties cereal, Kei Nishikori can now smile knowing that he’s reached the top of his career as a Japanese athlete by landing his likeness on a styrofoam container of Cup Noodle.
Nissin Cup Noodles are outrageously popular in Japan and have a firm following worldwide. Now, to keep the love flowing throughout the hot summer months, they’ve released a new special version designed to be eaten icy cold. For the first time, the company will be releasing somen, the thinnest of traditional Japanese noodles, for a meal so light and tasty you’ll be wanting to eat them all year!
You know how you sometimes sit at home watching TV and find yourself thinking, “Man, I wish I could eat a Denny’s meal right now. But, like, from a cup…”? Neither have we, but apparently that product is a real thing and is coming to stores in Japan very soon.
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.
Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.
This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
As you may know, Japan, specifically the Kanto Region, has been hit by the largest snowstorm in over a decade. Netizens in the area haven’t been shy about sharing the wonderfully bizarre and beautiful sights the several inches of snow has brought, but there’s one photo in particular that has us tickled. Showing Mr. Cup Noodle himself shoveling snow on one of the whitest days in Yokohama, this picture has been making the rounds on the Internet and delighting those who aren’t quite used to this much of the cold stuff.
The world’s worst cup noodles are to be found in none other than the fair land of England, home of delicacies such as fish ‘n’ chips, bread and butter pudding, and spotted dick. At least that’s according to one Japanese exchange student to the UK, brought up on a diet of real cup ramen back in his home country. But surely ‘worst ever’ is a bit of an overstatement?! We sent one of our Japanese reporters to find out, and weren’t quite prepared for his epic reaction (we don’t think he was either).
Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.
Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.
When it’s the middle of summer, what do you reach for to get a little relief? Ice cream? Watermelon? How about Cup Noodles?
For most, boiling hot soup is the last thing you want to eat on a hot day, but the official Nissin website has a solution: Ice Cup Noodles. Last year, they suggested adding ice cubes to their popular instant ramen, but the exact amount of ice was unclear, resulting in unhappy (and sweaty) summer soup eaters. This year, Nissin has an exact recipe for those in need of a summer treat. Hungry and desperate for a little relief from the hot Tokyo afternoon, our reporter set out to make the perfect Ice Cup Noodles.
MOST POPULAR
Now
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Black Lagoon anime-themed cafes open now in Japan
Four dirt-cheap but tasty places to grab lunch in Tokyo’s Shibuya shopping mecca
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Finally! Icees are coming to Japan!
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Weekly
10 times to avoid traveling in Japan in 2026- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Monthly
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】- Starbucks Japan releases new drinkware and goods for Valentine’s Day
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
RECOMMENDED STORIES
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Finally! Icees are coming to Japan!
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Fending off unwanted Kabe-don: A guide
Here it is: The finalized map for Super Nintendo World at Universal Studios Japan (and its food)
Mister Donut blooms with sakura doughnuts for cherry blossom season 2025
Frozen Japanese sake: A fantastic way to make easy summer cocktails
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Starbucks Japan reveals new Halloween goods for 2025
Why do elevators have mirrors in them? Japan Elevator Association has the answer
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
Conveyor belt yakiniku: Our new favourite way to enjoy all-you-can-eat meat in Japan
-
