When it comes to screwing, most people would choose a Phillips head or a flat-head to get the job done. Or if you’re in Japan, where they use different terms, you’d ask for a plus (+) or a minus (-) screwdriver to get things going. Now though, it seems the humble screw has just received a facelift, thanks to a clever design collaboration between a Tokyo artist and a manufacturer from Osaka. The only thing cuter than a tiny smiley screw is the adorable driver that screws them in!
cute (Page 152)
For those of you who worked up an appetite searching the world for pokémon on Google Maps, Denny’s has the perfect snack! As of April 1, the chain’s Japanese restaurants will be offering Pokémon-themed pancakes on their new menu. Pikachu comes with a dollop of vanilla ice cream, caramel sauce, honey, whipped cream, and bite-sized pieces of orange, banana and raspberry.
Last year, Japan’s most successful creator of cute characters, Sanrio, melted our hearts with the whimsical My Melody pop-up cafe. This spring, they’re working their cute-making magic once again to bring us a limited-time Kiki & Lala (Little Twin Stars) Cafe in the newly opened Shibuya Parco Part 1 mall in Toyko! Twin power for double the cuteness!
With feline-inspired marshmallows, lattes, and confectionaries, you could actually spend the whole day in Japan consuming nothing but cat-shaped treats. But while that diet would easily help you meet your recommended daily requirements of cuteness, there’re also a lot of calories in those feline-inspired delicacies.
Still, there’s nothing wrong with the occasional indulgence, as long as you also get enough exercise to balance the scales as opposed to tipping them. Going for a nice, after-dessert walk can be a great way to burn off some of those calories you just took in, and it only makes sense that if your love of cats is what got the cycle started, it should be there with you for the next step, too, with these cat-shaped shoes from online retailer Rakuten.
Yep, unfortunately it’s Monday again. It just doesn’t take the hint, does it? It’s like that kid no one ever wants at the party, but who just keeps turning up anyway.
So to ease you on your way into the week, we’ve got some cute little bunnykins who are all dealing with the dreaded Monday in their own special ways.
Cute, loveable, selfish, or cold-hearted, whatever you think of cats, they’re nothing but entertaining, and this little fella is no exception. Taken from what must have been hours of footage captured by its owners, these videos show one particular cat’s penchant for newspapers, plastic, bags and even plants – anything that springs back when he hits it – as he sits and paws, and paws, and paws away, never seeming to get tired.
My brother, who spent several years working as a seafood cook, is an extremely handy guy in the kitchen. Even still, one of his most popular dishes is the incredibly easy to make Lebanese staple called hushwe. He jokingly refuses to teach his friends how to cook the rice and beef dish, since he’s worried that if they knew how simple it is, they’d lose respect for him as a chef.
The secret’s out, though, on how our Japanese-language correspondent Kon crafts her gorgeous rose-shaped salmon Carpaccio rolls, and today we’re going to share the technique with you.
At first glance, Gunma may not seem to have a whole lot going for it. It’s one of Japan’s few landlocked prefectures, which means less access to Japan’s legendarily fresh seafood. The lack of a coastline also means Gunma doesn’t have a vibrant urban heart like Japan’s largest cities which grew out of its busiest ports, so economic and modern entertainment opportunities are limited compared to Tokyo, Osaka, or Fukuoka.
What Gunma does have is mountains, hot springs, and shrines, though. It’s also got Gunma-chan, its lovable horse mascot who shows off the prefecture’s attractions and some adorable dance moves in this new video.
Growing up in dreary North West England and attending Catholic school, my experience of “sex education” amounted to little more than a couple of awkward encounters around the back of a local bowling alley and a guest speaker coming into school one afternoon to show us a selection of gruesome slides labelled with the names of various sexually transmitted diseases. Thankfully, with the help of (painfully slow dial-up) internet access and my surprisingly liberal parents, I managed to piece together enough info to work out what went where and how, and made it to adulthood relatively unscathed, only occasionally feeling pangs of guilt whenever I had impure thoughts about the cute presenter of youth-oriented news programme Newsround.
If only I’d grown up in Japan and had YouTube to hand; with videos like this one from Japanese NPO group Pilcon – which instructs us how to put on a condom in a manner we can only describe as “sex ed meets airline safety demonstration with extra smiles” – I could have learned so much more easily!
But what on earth is that sock thing she has in her hand?
If you happen to be a fan of cats, have a penchant for ridiculously cute Japanese idol culture, and will be in Tokyo later this week, then there’s an event you simply have to check out! Sanrio Puroland, an indoor theme park dedicated to the characters of Sanrio (think Hello Kitty!), will be hosting a “Neco 1 Grand Prix” on Saturday, March 29 focusing on “necogirls.”
The necogirls (neko = cat in Japanese) are a group of young women who express their love for cats in their adorable and quirky fashion style, which you can bet will always include a pair of cat ears. This event will serve as PR for the girls and will include a special contest held onstage. You can even interact with them and take cutesy pictures together. Just be ready to dodge the hordes of Japanese girls screaming kawaiiiii (cuuuute!) at the top of their lungs!
Restaurant “Sushiya no Hachi” (すし屋の野八) in Asakusa, Tokyo is serving up some really tiny sushi. So tiny, in fact, that you might not even be able to find it on your plate!
Sushi chef Hironori Ikeno is the man behind these minuscule works of art. He has perfected his craft to the point that he can make each piece using only one grain of rice. Don’t believe your eyes? Don’t worry- you’re not the only one who needs a magnifying glass!
Right now there’s no anime series with a wider fan base than Attack on Titan, and while that mainstream appeal has translated into merchandising such as fashion accessories and giant hamburgers, the truest testimony to the fans’ love for an animated series is cosplay of its prominent characters.
Japan’s pet owners can be just as passionate as its anime fans, though, and are just as enthusiastic about dressing their pooches up in eye-catching outfits. So perhaps it was only a matter of time until we saw Pomeranian Attack on Titan cosplay.
We’ve found the perfect snack to go with those cat marshmallow lattes! The best match for a cup of hot coffee or cocoa with a cute cat floating in it has to be hotcakes loaded with little wandering kitties! The best (or worst) part is, those cats aren’t just decorations, they’re completely edible! More pictures after the jump!
Cats are always sticking their noses…and heads and butts and, well, their whole bodies where they just don’t belong. Working on an important business report? Cat on the keyboard! Trying to cook? Cat face in your mixing bowl! Strange noises in your closet freaking you out at night? Cat doing…something in there. We still have no idea what.
While we all love a cute kitty, it’s impossible to avoid the fact that they simply have an innate desire to get in the way or into just about everything. One Japanese Twitter user learned this the funny way when his cat just…disappeared!
When you think about all the power our modern devices burn through each day, particularly when some of us leave our gear switched on when it really needn’t be, it seems like a tremendous waste. So why not put some of that lost heat energy to good use and keep your pets warm?*
Okay, if you haven’t guessed already, we admit that at RocketNews24, we’re extremely fond of tasty sweets, and we’ve featured in our past articles quite a few amazing creations by talented confectioners, from exquisite character-themed cakes to adorable Totoro macaroons. Now once again, we’ve found a magnificent piece of baked art that we just had to share with you. This time, it’s a tart inspired by the video game Kirby’s Epic Yarn, and we have to say, it’s one epic-looking treat!
I’ve always maintained that fish are the best pets, largely because they’re quiet and the chance of them peeing on your sofa is fairly slim. That said, I can see why dogs appeal to some people especially in modern society. When you’re feeling stressed over your latest work assignment, it’s nice to have an animal companion with the kind of straightforward emotional honesty that reminds you how happy life can be when you live in a world that has such awesome things as squirrels to be chased and sausages to be eaten.
But sometimes this phenomenon works in reverse, and if dogs’ can get such a huge boost from small things, it doesn’t always take much to swing their emotional state back the other way, as this troubled little guy shows us.
But what’s he fretting over exactly?
It’s a common sight to see hot dog stands in America. In Singapore, ice cream stands are a lifesaver in the sweltering hot weather. In Japan, however, you’re more likely to find a yaki-imo (roasted sweet potato) stand on the streets, especially during winter. If you’re lucky enough, you might even meet the legendary cat that sells stone roasted sweet potatoes in Kurayoshi City, Tottori Prefecture!
Otters are adorable, there’s no doubt about that, but how often do you actually get to see one in person? Sure you could go out and watch one at the zoo, but we wish there were a way for us to get closer. Although owning an otter is out of the question for most people, we can at least live vicariously through these residents of Japan who are able to live in close proximity to those cute river animals. Take a look at these five otter videos and prepare to say, “Awww!”
Generally, customizing cars is a guy thing, and most guys are into power. When it comes to aftermarket wheels, the two biggest camps are those who want performance-boosting lightweight versions, or the largest, most blinged-out set available to advertise the driver’s financial status.
Now, though, there’s a third option beyond looking sporty or wealthy: cute wheels.


















Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japan’s new beer glass is designed to force you to drink…water [Video]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]