Kyaraben, short for “character bento”, are insanely popular in Asia and Japan in particular. Young mothers, and some fathers too no doubt, spend hours crafting special lunch boxes, using all manner of foodstuffs to create shapes, faces and designs, and there are even entire books and monthly magazines containing hundreds of ideas. Over the years, we’ve seen lunch boxes based everything from Nivea hand cream to video game smash Metal Gear Solid, but it’s easy to forget that the practice of dressing up a packed lunch has, in fact, been around for quite some time.
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Just like it does in other markets, Starbucks offers special limited edition merchandise for specific locations in Japan. But even if you’ve already got special tumblers from Tokyo, Yokohama, Kyoto, and Hiroshima, you collection won’t be entirely complete without this special Starbucks bottle that you can only purchase onboard ANA flights inside or connecting to Japan.
With an estimated 50 percent of unsolicited mail being thrown away without even being opened, one advertising agency has come up with an original idea: send the mail to cats, instead of their owners!
As you might expect, the product being advertised is cat-related! When Canadian company Bulk Cat Litter Warehouse approached ad agency Rethink Communications for a direct flyer, they came up with this clever mailout that your kitty will adore!
We’ve seen plenty of cat cafés, maid cafés and even owl cafés here on RocketNews24, but putting living things aside, this themed café in Seoul which features the characters of a Korean online comic MAJO&SADY, could probably top our list of cute cafés!
The simple yet chic café provides a cozy and relaxing atmosphere that anyone can enjoy, even if you’re unfamiliar with the comic’s characters. Check it out!
With the live-action version of Kiki’s Delivery Service set to hit cinemas in Japan on March 1, it’s time for the celebrations and tie-in promotions to commence! Japanese bakery chain, Little Mermaid, is one of the first to step up to the plate, paying homage to the movie with this collection of delightfully cute offerings. Available only for a limited time, the three new baked varieties are named in honour of Kiki, her black cat Jiji, and Ms Osono, Kiki’s mother-figure and resident baker. Can you guess which design is which?
There’s a long-lived stereotype that cats love to eat fish–particularly the fish we like to keep in bowls in our homes. For a house kitty, a fish bowl is like having an ice cream truck in your living room–but never having the change to get a cone.
Of course, no one wants their pets–furry or scaly–to get eaten! But keeping a house full of cats entertained is a tall order…and whipping a laser pointer around the living room might turn it into a disaster zone. Fortunately, one cat gentleman has found a way to keep a room of cats both docile and engaged: Letting a mechanical toy fish swim circles in the bathtub!
But just how well do you think that’s going to work out for all the munchkin kitties gathered to watch?
February 22, aside from looking really cool with triple twos, is officially known as Cat Day (Neko no Hi) in Japan. The Japanese word for “two” (ni) sounds similar to the word for “meow” (nyan), and so a day commemorating Japan’s favorite felines was born. It’s well known that Japan is home to cat cafés and a cat island, and almost everyone has seen at least one of Maru’s videos, so it’s no surprise Neko no Hi exists. So in honor of Cat Day in Japan, let’s celebrate by watching adorable videos of Japanese cats.
Everyone loves rabbits! With their long ears, adorable noses, cute plump bodies, and prophetic abilities, they’re almost as loveable as penguins or kittens!
And fortunately for all you rabbit lovers out there, a veritable rabbit paradise exists in the form of Ōkunoshima, an island just 3.4 kilometers (about 2.1 miles) off the coast of Japan’s Hiroshima Prefecture! Here hundreds of wild bunnies romp freely and openly around the island–happy to bound up to humans for food. You don’t know cute until you’ve seen a literal “rabbit stampede!”
The tragic yet sweet story of faithful dog Hachiko is infamous in Japan and many parts of the world. One dog’s unflinching love and dedication inspired a statue to be erected in his honor outside Shibuya Station where the real Hachiko once stood.
With a second helping of snow dumped over Tokyo in the late hours of Fundoshi Day, someone took it upon themselves to offer Hachiko with a companion.
You might have seen something—or someone?!—like the guy above prowling in the moonlight, but I’m afraid he’s not proof of the supernatural, he’s just a new breed of cat called a Lykoi, or “wolf” in Greek. Of course, most people are just calling the breed what it looks like: a werewolf cat!
While we here at RocketNews24 have no shortage of stories on geeky men in Japan, it should be noted that there are plenty of women that fulfill the otaku stereotype of being obsessed with anime, manga and video games. The recently published photo book Corrupted Rooms gives readers a peek inside the cramped living quarters of 50 self-professed otaku and shows the extreme level of dedication these women have to their hobbies. From rooms packed with action figures to racks of cosplay outfits, click below to catch a glimpse into the world of the female otaku!
There are certain meats you can find at restaurants in Japan that aren’t exactly common in the western world. Whale is the one most likely to get foreign visitors up in arms, but with some pretty extensive searching, you can also find establishments serving up monkey and frog.
That isn’t to say Japanese culinary/cultural values are completely different from those of Europeans and North Americans. For example, people in Japan don’t really believe in turning dogs into food.
But turning food into a dog? That’s something the whole world can get behind.
Penguins are, without a doubt, one of the cutest animals in the world. This is not a statement that many people would even think to argue with–it’s as close to an obvious truth as you can get without breaking out the math! But we may have found a way to up the cuteness quotient for penguins from just “exceptionally cute” to “brain-asplodey cute.”
How? Simple: Set them jogging after their (human) crush!
The Powerpuff Girls and Japan’s Ponta mascot are crossing over to celebrate the cartoon’s 15th anniversary. Sega, Pizza Hut, and Cartoon Network Japan are participating with various goods featuring the Powerpuff Girls with ears and tails.
Yes, it’s still only Wednesday, and that means we’re only half way through the week. But if you’re a glass-half-full kind of person like the little guy pictured above, that means we’re now half way through the week, and the weekend is in sight!
It may be hard to believe, but it has been almost 17 years since Final Fantasy VII, arguably the most revered entry in Square Enix’s iconic RPG series, was first unleashed on the world. And in honour of the game’s impeding birthday, its creators have commissioned a series of ridiculously cute “chibi” figures for hardcore gamers and fans of all things cute alike to enjoy, with pre-orders already being taken months ahead of their release.
Even though the Japanese kind of have a reputation as stoic individuals reluctant to express emotion, we’ve shown you time and again that the Japanese are suckers for a good heart string-tugging story as much as the people of the next country.
Still, it’s safe to say there’s more than an average amount of social pressure to keep your feelings to yourself in Japan, especially for authority figure types like teachers. Which might explain why the teacher in this next story went to extraordinary lengths to pass on one final message to his recent graduating class.
In the world of fantasy, Studio Ghibli gave us the magnificent Catbus in the anime film My Neighbor Totoro. Who wouldn’t want to catch a ride on a live, furry bus like that, right? Well, now in the real world here in Japan, it seems Disney is coming out with a unique ride that, while maybe not an exact recreation of the Catbus, comes pretty close. Yes, it’s the amazing furry “Duffy Bus”, and it’s a real-life cross between a bus and a stuffed animal! It’s so unique, you’ll have to see it to believe it!
We’ve shared with our readers quite a few Sailor Moon products in our past articles, from sexy Sailor Moon lingerie to sparkly Sailor Moon chopsticks. Now, while fans may be delighted with the wide range of Sailor Moon goods available, particularly the cute gadgets from toy maker Bandai, there are so many of them that it probably isn’t realistic to try to collect all of them, especially considering that some of the items aren’t exactly cheap.
In fact, some of our reporters at sister site Pouch who are die-hard fans of the series, had just recently been wishing aloud that Bandai would come out with an affordable range of Sailor Moon transformation compact mirrors. Well, it seems their wish has now come true! Just this week, Bandai released a new range of lovely compact mirrors, and more importantly, they’re cheap and can be bought right from a Gashapon vending machine!
Twitter user Zarame25 shared the above photo on earlier this week along with the comment: “My mother bought this bread, but I have no idea what it’s supposed to be. Is it a character or something? It’s some kind of weird animal.” Having spent the best part of this morning staring at it and throwing suggestions around, we have to admit we’re not sure what it’s supposed to be ether.



















Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]