A long time ago, in a place quite far, far away, there was an area of Japan so remote that the indigenous people called it sir etok; literally the end of the earth. Known today as Shiretoko, the peninsula at the northeastern tip of Hokkaido remains a place of untouched beauty, traversed by a unique population of brown bears.
So what does a visitor to the end of the earth bring back to the rest of civilisation as a reminder of the beauty and the bear? Given that live bears don’t act kindly to being captured, a cute alternative has popped up in miniature, edible form. Wrapped in a cosy doughnut ball, these little cubs are flying off the shelves like hotcakes. We bought a variety pack to take a closer look at what makes these adorable souvenirs so popular.


















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