In 2012, Odakyu Hakone Highway Bus Company, which operates bus service to the mountain town Hakone, ran a Neon Genesis Evangelion-themed bus. Hakone corresponds to the anime series’ Tokyo-3, a new version of Tokyo built there after an apocalypse demolished its predecessor. The bus service’s popularity has led to an Evangelion bus revival.
Evangelion (Page 13)
Every child dreams about becoming their heroes when they fall asleep, they cover their walls with pictures and posters, and day dream about the day they build a suit of armor that turns them into a super hero. Well now one Japanese girl can become her hero before she even closes her eyes thanks to her creative dad. However, her own father takes it one step further with some arguably weird results…
Many critics and fans credit the success of hit anime Evangelion to the way in which the franchise realistically examines the psychological effects of one of Japanese animation’s standard plot setups, in which a teenage boy must pilot a giant robot to save the world from alien attackers. To its credit, Evangelion does a fine job of answering how the mind of Shinji, its young protagonist, would react to the fear of putting his life on the line, the pressure of acting as humanity’s savior, and the sexual frustration of having the hots for almost every one of the few women he’s had a conversation with, but there’s one question the show’s never dealt with.
How much does Shinji earn?
Kadokawa, one of Japan’s largest publishers, is almost ready to roll out its new online manga service, dubbed Comic Walker. There’s so much to like about it that we’re having trouble picking our favorite part.
The voracious media consumer in us is attracted to the large library of titles, some of which can’t be read anywhere else. The ability to instantly translate dialogue into English or Chinese is a plus, too, especially for those time when you’re not up to the challenge of leafing through your Japanese dictionary so you can read the kanji for “particle beam cannon.”
But perhaps best of all is that Kadokawa’s digital manga service is absolutely free.
The very first time she came over to the swinging bachelor pad/pitiful bunker I used to live in back when we were dating, my wife immediately noticed that the one and only interior decoration I had was a California license plate mounted on the wall. To me, the blue on white design is immediately nostalgic and reassuring.
In Japan, though, ordinarily the only thing that differentiates plates issued in different parts of the country are the kanji characters written across their tops, so they don’t provide quite the same immediate visual shorthand of local pride. Unless you happen to live in the city of Hakone, where motorists can show their love of their hometown and giant robot anime all at once with new Evangelion license plates.
It’s been almost half a year since Studio Ghibli founder Hayao Miyazaki announced his retirement from animation direction, leaving a empty seat at the top of Japan’s pile of anime talent. Miyazaki himself has even voiced his concerns about whether or not his juniors in the industry will be able to replicate the results that Studio Ghibli achieved when he was at the helm.
With the medium in a state of uncertainty, Japanese telecom provider NTT Docomo asked fans which director they expected to pick up the banner of the Japanese animation industry. Their surprising answer? Hayao Miyazaki’s son, Goro.
19-year-old male figure skater Yuzuru Hanyū won the hearts of fans in Japan and across the globe this week. It’s not just his Olympic gold medal in Men’s Free Skating that has everyone talking. Hanyū also bears a striking resemblance to Neon Genesis Evangelion Shinji Ikari. Viewers are also fans of his cute Winnie the Pooh tissue cozy.
Part of what makes the anime Evangelion such an enduring hit is the series’ subtleness. The classic is riddled with lines of dialogue that have multiple meanings and possible interpretations. Sometimes the speaker’s true intent becomes clearer after revelations that occur in subsequent installments of the franchise, whereas other times repeat viewings only serve to muddy the waters even further.
But while this ambiguousness delights fans who have taken pleasure in discussing and dissecting Eva for close to 20 years now, the same lack of concrete answers can be unfathomably frustrating to some viewers. Can’t the characters just say what they mean, in a way that anyone can understand?
They can in at least one amateur translation, in which major character Misato makes no bones about her desire to bone.
Yes, you read that correctly. Sanrio has a line of Evangelion merchandise. Naturally, it’s all adorable.
Called “Eva Micro Macro,” the line was announced late last year, and already includes smartphone cases, with t-shirts to come in April 2014.
Over the past several months, we’ve seen wave after wave of wearable Sailor Moon merchandise, from accessories to lingerie to even bibs. But what about the other colossal ‘90s anime hit featuring combat-ready adolescents, Evangleion? Is there no new way to dress yourself in a way that shows your love for the franchise that ping pongs back and forth between scenes of its 14-year-old protagonists battling horrific aliens and coming to grips with the sexual confusion and frustration of puberty?
Why yes there is, and you can keep yourself warm at the same time with this crazy zip-up Evangelion hoodie.
As waste gasses from fossil fuels continue to choke our planet and money-grubbing businessmen propose plans to frack (and that’s not some coy euphemism) the very ground we walk on to get at even more of the stuff, more and more people are doing their bit to be kind to the environment. Solar panels can be seen up on the roofs of residential buildings, people separate their waste so that as much of it can be recycled as possible, and more consumers than ever are choosing electric or hybrid vehicles.
And now, Japanese motorists have another reason to go green: Evangelion-themed electric car charging stations!
We can (not) believe it. Did this theater just leak the release date for the final Evangelion movie?
So, got any plans for December 31? Going to the temple at midnight to ring in the new year? Got a hot date for the annual gathering at Tokyo Tower?
If the website of one theater operator is to be believed, you could pass on both of those, and instead watch the final theatrical installment of hit anime Evangelion.
Evangelion, known to its fans simply as Eva, has already earned itself a spot in history as one of Japan’s most popular anime ever. The franchise has such wide appeal that its characters have been used to promote everything from lingerie to cheeseburgers.
Now, Eva’s cast of teenage protagonists is helping to drum up interest in something a little more traditional than the high-tech robots they usually pilot with their newest promotional crossover, the Evangelion and Japanese Sword Exhibition.
Currently, the new arrivals section of the Evangelion Store, an online shop filled all our favorite robot-driving, angel-fighting merchandise, lists a very special lingerie set based directly off of a camisole worn by Asuka in the second new Evangelion movie. Unfortunately for fans of the second child, the item is already sold out and in need of restocking. We’ll try to pretend that’s not creepy, considering the character is only 14… Read More
The anime/merchandising franchise Evangelion is one of the few animated series, like One Piece or Gundam, to have achieved true cultural mainstream status in Japan. Even people who have never watched an episode of the TV series (or seen an installment of the movie, or read a chapter of the comic, or played one of the pachinko machine adaptations, or shaved with one of the Eva razors, or eaten one of the Eva burgers… like we said, franchise) can recognize its iconic characters and giant robots.
It wasn’t always like that, though. When Evangelion (or simply Eva, as its fans call it) began airing in 1995, its robot designs took some getting used to. Whereas most anime robots were inspired by a body builder’s physique, Eva’s machines had an almost gangly appearance, with lanky limbs, stooped posture, and what appeared to be tennis shoes. Their fragile look would turn out to be a perfect match for the psyches of their teenaged pilots, but things didn’t start out that way, as shown in Eva’s early planning portfolio. Read More
With two feature films set to debut before the end of the year, you’d have thought Studio Ghibli grabbed as much media attention as possible. But the venerated anime production house managed to put itself even more squarely in the spotlight with the announcement regarding its upcoming feature film Kaze Tachinu, or The Wind Rises.
The film’s main character will not be voiced by a veteran voice actor. That in itself isn’t so surprising, considering Ghibli’s past casting of singers and Japanese drama stars, Takuya Kimura and Junichi Okada, for the heroes of its previous movies, Howl’s Moving Castle, Tales from Earthsea, and 2011’s From Up On Poppy Hill. Like them, the lead male voice actor for The Wind Rises is a famous member of the entertainment industry with hordes of fans. However, many of them don’t know what he sounds like, because the main character will be played by Evangelion director Hideaki Anno. Read More
It’s a good time to be an Eva fan in Japan right now. With Lotteria campaigns and Sega giveaways to coincide with the DVD and Blu-ray release of Evangelion 3.33, we’ve been running around town with some serious Eva fever. And the only cure… is more Eva!
Coming to the rescue is Schick, joining the tie-in celebrations with four different razor holder figurine sets, seven earphone jack accessories, and a chance to win an Eva clock. Plus, an animated interview with Gendo, to get his take on the razor series.
The most recent theatrical installment of the long-running anime series Evangelion was released on Blu-ray and DVD on April 24. While it’s official English title is Evangelion: 3.33 You Can (Not) Redo, the film has a completely different Japanese title, Evangelion Theatrical Version: Q. Because if there’s one thing creators Studio Gynax hate, it’s giving a definitive answer on anything related to their mega-hit franchise.
But if there’re two things Gynax hates, the second is passing up a merchandising opportunity for Eva (as the fans call it), which is where the Evangelion Q cheese burger comes in with its nine patties.
Did we mention we bought two? Read More
The UFO catcher, also known in the West as the crane game, is a stalwart of Japanese arcades. The rules are simple: drop in your coin, then operate the mechanical claw to try to pick up your prize, whether it’s a stuffed Pikachu, giant box of Pocky, or a live prawn. No, we are not making that last one up. Of course, this is easier said than done. More often than not the prizes slip out of the claw’s grasp (especially the prawns).
In a way, the UFO catcher is the perfect metaphor for the long-running, psychologically heavy-hitting anime series Evangelion, known to fans simply as Eva. Like Eva’s protagonist Shinji with his giant robot, at first the technology seems fun and exciting. Then, following soul-crushing failure after failure, you find yourself void of the strength to go on, staring at the machine through your tears of frustration, finally understanding that a part of you has hated it all along, even as the realization sinks in that it may house the soul of your dead mother (OK, the last bit is strictly Eva).
But with a new Eva UFO catcher promotion, Sega is making sure no one has to go home empty-handed. Read More

















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