Imuraya
Japan’s hardest frozen treat is secretly an ingredient to make great hot dessert drinks【Recipe】
-
Casey Baseel
Aug 19, 2023 - Tweet
- Japan
- (COK • convenience stores • curry • ice cream • ice creams • Imuraya • Japanese ice creams • lassi • Lawson • SNJO • strange • taste test • weird • wtf)
Anna Miller’s announces closure, immediately becomes Tokyo’s top must-visit cafe
-
Oona McGee
Jun 18, 2022
Taste testing Japanese confectionary company’s vegan “meat” bun to see if it satisfies us
-
Shannon
Mar 30, 2022
How to make a sinfully decadent Apple Pie Bar pie out of Japanese grocery store stuff【SoraKitchen】
-
Katy Kelly
Sep 12, 2021
- Japan
- (apple pie • apples • COK • cooking • desserts • Gororon Kaniku Apple Pie Bar • Imuraya • P.K. Sanjun • SNJO • SoraKitchen • sweets)
- Japan
- (food • Imuraya • limited edition • Morinaga • pancakes • pork buns • steamed bun • steamed buns • sweets)
Coming soon to Japan: Chilled sweet bean ice candy flavored potato chips…with salt!
-
Master Blaster
Jun 12, 2018
Grab a free ice cream treat on “Azuki Bar Day” (July 1st) in three major Japanese cities
-
Krista Rogers
Jun 28, 2016
Azuki bars are a favorite of the young and old, so take yourself, your kids, and the granny who lives next door to one of these free celebrations!
We try to hammer a nail into a board using a popular Japanese summer treat
-
Master Blaster
Aug 19, 2013
A few days ago we reported on a series of whimsical Twitter warnings issued by Imuraya, makers of the Adzuki Bar. The tweets all advise consumers of the famous frozen sweet bean snacks that “Adzuki Bars are seriously hard, so watch your teeth!”
But how hard are they really? Hard enough to, say, drive a nail through a piece of wood? Our reporter Usagi-chan decided to find out.
- Japan
- (adzuki bar • hammer • ice cream • Imuraya)
Imuraya brags about the stiffness of their sweet bean bars…“Watch your teeth!”
-
Rachel Tackett
Aug 16, 2013
Imuraya Confectionary is a Japanese sweets company that specializes in the sale of adzuki (sweetened red bean) products. They pride themselves on sticking to traditional Japanese flavors and sticking to their strange marketing strategies just as hard.
Recently, Imuraya made a pair of official Twitter posts cautioning people against the stiffness of their top-selling Adzuki Bar! This frozen slab of bean paste is a summer favorite across Japan, but according to Imuraya’s own assertions, they can crack your teeth!
- Japan
- (advertising • adzuki bar • food • Imuraya • wtf)
MOST POPULAR
Now
- Non-tourist trap fish market in northeastern Japan captures our hearts with amazing sashimi
- Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
- Japan’s newest life-size Gundam is finished, receives Shinto blessing in Osaka【Video】
- Chinese drivers flocking to Japan for quick and easy route to international licenses
- One of Japan’s most awesome rail passes, the Seishun 18 Ticket, just got a lot less awesome
- No train, no hotel – How to do an overnight bus trip to Kanazawa from Tokyo – Part 1【Photos】
- McDonald’s Japan debuts new anime girl mascot character with incredibly long name
- Korean basketball coach humiliates player live on TV, tapes his mouth shut
- We try a delicious hidden gem in Fukuoka, unknown to even Japanese people
- Studio Ghibli releases new “Butterflies in the Forest” Totoro towels
Weekly
- What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
- Totoro, Calcifer, other Ghibli stars returning as humidifiers ahead of Japan’s dry winter days【Pics】
- Is downtown Tokyo’s crazy cheap 290-yen bento boxed lunch shop still around, and is it still cheap?
- Meet the kind Japanese grandpa who takes photos for tourists at the Hachiko statue in Shibuya
- Studio Ghibli releases new “Butterflies in the Forest” Totoro towels
- Studio Ghibli releases new mug tumblers featuring anime movie characters
- How to power up the coolest cheap souvenir from Nintendo’s official shop with a trip to Daiso
- Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
- Why was the Lithuanian ambassador to Japan working in a fast food beef bowl joint in Tokyo?
- Line of foreign tourists leads us to Akihabara’s meatiest fatty ramen【Taste test】
Monthly
- Japanese convenience store Family Mart announces abolishment of eat-in spaces
- Studio Ghibli releases new insect whistle necklace from Nausicaä of the Valley of the Wind
- Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
- Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
- Evangelion creator Hideaki Anno returning to anime with new project for 50-year-old franchise
- Studio Ghibli releases new Howl’s Moving Castle goods that capture the magic from the anime movie
- Adult Jam Bread causes a stir at store in Tokyo
- Right now is the peak time to go to Tokyo’s most-beautiful-view beer garden【Photos】
- Pizza Hut adds a “Guilty Secret” sandwich to its menu for a limited time
- Kyoto becomes City of Yokai, with Night Parade of One Hundred Demons festival this autumn
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
- [Deleted] Article written for April Fool’s Day 2018
- Japanese government to make first change to romanization spelling rules since the 1950s
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
- Tokyo’s most famous Starbucks is closed
- Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
- Japanese convenience store Family Mart announces abolishment of eat-in spaces
- Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
RECOMMENDED STORIES
- No train, no hotel – How to do an overnight bus trip to Kanazawa from Tokyo – Part 1【Photos】
- McDonald’s Japan debuts new anime girl mascot character with incredibly long name
- Korean basketball coach humiliates player live on TV, tapes his mouth shut
- We try a delicious hidden gem in Fukuoka, unknown to even Japanese people
- Studio Ghibli releases new “Butterflies in the Forest” Totoro towels
- Totoro, Calcifer, other Ghibli stars returning as humidifiers ahead of Japan’s dry winter days【Pics】
- What happens if you feed pufferfish poison to pufferfish? Japanese scientists trying to find out
- Low price, free booze and curry, late check-out, and great location — Akihabara capsule hotel has it all
- What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
- Japanese men list seven traits that would make it impossible for them to date a woman
- Japanese government proposes driver’s license change to make them easier for foreigners to read
- Gigantic eight-floor anime figure shop skyscraper opening in Tokyo’s Akihabara this month
- Real-life Demon Slayer? A visit to the legendary split boulder of Haban Shrine【Photos】
- Kyoto Animation needs no words in its new anime video love letter to its hometown【Video】
-
Categories
Archives