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Imuraya

Coming soon to Japan: Chilled sweet bean ice candy flavored potato chips…with salt!

Two titans of junk food join forces for the ultimate summer snack.

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Grab a free ice cream treat on “Azuki Bar Day” (July 1st) in three major Japanese cities

Azuki bars are a favorite of the young and old, so take yourself, your kids, and the granny who lives next door to one of these free celebrations!

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We try to hammer a nail into a board using a popular Japanese summer treat

A few days ago we reported on a series of whimsical Twitter warnings issued by Imuraya, makers of the Adzuki Bar. The tweets all advise consumers of the famous frozen sweet bean snacks that “Adzuki Bars are seriously hard, so watch your teeth!”

But how hard are they really? Hard enough to, say, drive a nail through a piece of wood? Our reporter Usagi-chan decided to find out.

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Imuraya brags about the stiffness of their sweet bean bars…“Watch your teeth!”

Imuraya Confectionary is a Japanese sweets company that specializes in the sale of adzuki (sweetened red bean) products. They pride themselves on sticking to traditional Japanese flavors and sticking to their strange marketing strategies just as hard.

Recently, Imuraya made a pair of official Twitter posts cautioning people against the stiffness of their top-selling Adzuki Bar! This frozen slab of bean paste is a summer favorite across Japan, but according to Imuraya’s own assertions, they can crack your teeth!

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