Every gamer knows that one of the best ways to get another gamer frustrated and seeking sweet, bloody in-game revenge is a well-placed “your mom” joke or other taunt or insult involving one’s relatives, girl/boyfriend, dog, cat or the size of certain parts of the target’s anatomy.
Which might mean that this Kobe video game arcade – which, remember, are still quite popular in Japan – may have struck marketing gold with this new ad campaign featuring insulting posters plastered all over the subway.