We’ve already talked about Japan’s penchant for limited stock and limited-time seasonal items, but I’m starting to get the impression manufacturers and retailers are playing us for fools. Zipping down to the grocery only to find that at least some of the basic items you wanted are sold out is a common headache in Japan, as if retailers are hoping we’ll all be like, “Oh man, white bread must be really trendy right now. Guess I’ll buy five loaves next time.”
Convenience store chain 7-Eleven is downright diabolical about this kind of stuff, with a constantly shifting roster of goods that seem to come and go arbitrarily, which Japanese consumers have apparently picked up on because they’re currently in a crazy purchase panic over 7-Eleven’s delicious new Premium Popcorn.