When starting a new business, one of the most important things to do is build name recognition. An easy, if ethically questionable, way of doing this is to base your company’s name on an existing, more recognized brand, such as calling your new restaurant McBurgers, or your talent agency filled with only the most charming and pleasant-smelling individuals RocketGoodSmell24.
Of course, McDonald’s would probably put a stop to such a plan, even if you weren’t directly competing with them in the fast food market. In fact, the company would probably be all the more swift in dropping the hammer if you were setting up shop in an industry it wants to avoid any association with. For example, if you were a budding pimp and called your brothel McHumptown, you could expect an angry letter from the Golden Arches.
You know who else doesn’t like being connected to the skin trade? Denny’s, as three men in Japan who appropriated the restaurant’s logo for their sexual services company just found out.
Read More