Nintendo has a squeaky clean image. Its titles are family-friendly, and no other company does more to make quality video games accessible and enjoyable to inexperienced or casual players. The company managed to create a hit team-based shooter that’s completely devoid of the sort of violence that’s so commonly a selling point for the genre, and even its two most committed rivals, Mario and Bowser, regularly take time out from fighting to play golf or tennis together.
So you might expect Nintendo to have nothing but friendly affection for anyone and everyone, but its official Line account shows that rival Sony’s PlayStation is strictly excluded from the circle of good vibes.



















Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Here are the top ten foodie factory tours for the fall throughout Japan
The 10 best day trips from downtown Tokyo【Survey】
To celebrate 7-Eleven Day, here are seven 7-Eleven Japan items that need more love
What’s it like to work as a hearse driver in Japan?【Interview】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Is this the most relaxing Starbucks in Japan?
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Here are the top ten foodie factory tours for the fall throughout Japan
The 10 best day trips from downtown Tokyo【Survey】
To celebrate 7-Eleven Day, here are seven 7-Eleven Japan items that need more love
What’s it like to work as a hearse driver in Japan?【Interview】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter cafe now open in Tokyo for fans hyped and hungry for SF6 launch/lunches
We travel to Yamanashi to try the water cake that disappears in 30 minutes!【Taste Test】
Pepsi creates a new cola for Christmas fried chicken in Japan
This is Japan’s, and the world’s, first capsule hotel, and you can still stay there
The luxurious new Bâton d’or La Recolte Pocky has us feeling fancy【Taste test】
Japan’s famous Suica Penguin JR train pass card mascot is “graduating”/being laid off
Why do kids in Japan use those large leathery “randoseru” school bags?
Turns out you can draw all four original starter Pokémon with just three colored pencils【Video】