After 40 years of hard work, Japan’s precious Hello Kitty character (affectionately known as Kitty-chan in Japan), has brought Japanese “kawaii” to all corners of the globe. It hasn’t been all fun and games for her though; she has had to work really hard to keep her parent company, Sanrio, afloat.
But now, thanks to Kitty-chan’s popularity overseas and her success branching into other markets, Sanrio isn’t just floating, it’s positively surfing on waves of international profit.