It’s customary for companies in Asia to hold year-end parties (bounenkai in Japan, weiya in Chinese-speaking countries), and these often reflect the state of the companies. In a good year, employees will be treated to lavish affairs complete with lotteries, extravagant performances and attractive prizes. However, one Chinese company stole the limelight this year with their ‘cash grabbing game’ that guarantees everyone a winner!
Let’s get this out of the way first: Miso soup is delicious. It’s a great addition to nearly any meal, but we have to admit that it is pretty…basic, in every sense of the word. Of course, there’s nothing wrong with that! Basic doesn’t mean bad, though we imagine it presents a bit of a marketing problem–how do you differentiate one brand of miso soup from another? If you deviate from the tried-and-true recipe too much, it’s just not miso soup anymore!
Well, it looks like Marukome, one of Japan’s top miso paste producers, has found a way: They’ve played loud, fast, and raw rock music for their newest instant miso soup–right in the miso paste factory !
Tirol chocolate has been around in Japan for as long as any of us can remember. Super tasty, available in dozens of flavours, and cheap enough even for elementary school kids to buy with their pocket-money, you’ll find these tiny squares of goodness in pretty much any convenience store or supermarket up and down the country. Occasionally, Tirol (or chiroru as it’s pronounced in Japanese) will release a handful of limited-edition flavours, fusing sweets like custard pudding and tiramisu together with their tasty choco to create unusual, moreish combinations.
But every now and then, they’ll try something really, really strange. Like Cheese & Pizza chocolate.
Pranksters and sketch-makers TMD Shanghai are back with another look at relationships in China – and this time, it’s the girls getting sent up. TMD, formerly known as Monkey Kingz, are the team that brought us that ‘Single Chinese Guy vs Single White Guy’ skit. As we might expect from a comedy video playing on ethnic stereotypes, that provoked some decent debate online. Is it ok to make generalisations based on race? Does the comedic context make it more, or less acceptable?
So after watching TMD’s new video ‘Chinese Girlfriends: North VS South’ video, we immediately jumped to the YouTube comments, expecting the usual cries of stereotyping and “WTF man you couldn’t be more wrong.” But we were surprised to discover that, well, everybody loves it!
As we follow the Chinese zodiac here in Japan, we too are celebrating the Year of the Sheep this year. Not surprisingly, that means we’ve seen an abundance of sheep-themed products for the New Year, including some in edible form. Famous bakery chain DONQ is just one of the many companies that offered such sheep-related food items, and their selection of sheep breads was so cute, we simply had to share them with you. Just take a look at the pictures, and we think they’ll get you in the mood to start off the Year of the Sheep in good cheer!
From afar, it seems like this building in Japan has given its lobby’s floor lights a fancy new makeover by adding cat statues to them. On closer inspection, however, we can see that these are actually real cats that have decided to position themselves right on top of the light sources and are being illuminated like heavenly beings.
About 200 South Korean Special Forces are taking part in ten days of grueling winter weather combat training.
With a constant threat from North Korea, South Korea’s Army Special Warfare Command (SWC) is responsible for special operations in the country. SWC soldiers frequently work closely with US Green Berets and their modus operandi include guerrilla warfare, assassinations, and counter-terrorism.
Every year, members of the SWC must participate in winter warfare training in the mountains of Pyeongchang, east of Seoul. Conditions in Pyeongchang generally include temperatures as low as negative 22 degrees Fahrenheit and deep snow.
If you head out to the countryside in Japan you’re likely to notice that there’s a whole lot of wildlife to be found on these myriad islands. Whether it’s brown bears (Hokkaido), venomous snakes (Okinawa), or stinging centipedes (Everywhere), it’s important to be aware of what might be lurking. It’s not all creepy crawlies and bitey-stingies, though – there’s a possibility you’ll bump into capering monkeys, wild boar trotting down residential streets, and other adorable and fuzzy members of the animal kingdom. If you’re extra-lucky, one might even seek you out as a special friend, which is what happened to one bloke on Twitter when a deer decided to take up residence under his porch!
One of the worst things about winter in Japan is that with no central heating and a lack of insulation, the temperature inside your house feels pretty much the same as the temperature outside your house. One of the best things is taking the opportunity to snuggle up under a kotatsu, especially if you have a furry friend to join you.
To both fuel and satisfy its intense interest in celebrities, Japan is always on the lookout for its newest “it girl.” In the case of the nation’s newest sweetheart, the “girl” portion of the title is pretty appropriate, seeing as how the popularity of 16-year-old actress Suzu Hirose is soaring. But while her tender age lies squarely in the period associated with puppy love, Japan is apparently serious about its affections for Miss Hirose, as her highest profile gig to date is appearing in ads for the country’s most popular marriage planning magazine.
The recent news that Scarlett Johansson is interested in starring in a live-action version of science fiction anime Ghost in the Shell got fans around the world excited earlier this week. But while the actress sounds ready to step in front of the cameras as cybernetic public security officer Motoko Kusanagi, the project itself is yet to be greenlit, odds are you’re still a couple of years away from being able to buy your tickets (provided the film avoids the common fate of would-be Hollywood anime adaptations that never make it off the ground).
There is one sure thing Ghost in the Shell fans can look forward to in the near future though: a new anime movie in the franchise, which is set to open in 2015.
This may be old news to any British, Swedish or South American readers, but most of North America and Asia have yet to experience Coca-Cola’s newest creation: Coca-Cola Life.
In the face of the all-natural health trend, last fall Coca-Cola released a green-labeled, Stevia-sweetened cola in select areas around the world as a kind of test run. Unfortunately, Japan was not one of those testing places, despite their predilection for weird-flavored sodas and possession of palates less accommodating to the super-sweet.
Rose Yokoyama, a writer from RocketNews24’s partner website Pouch, got her hands on some Coke Life in order to try to it before it makes its debut in Japan (if it ever does). Here’s what she thought of the green cola!
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
If you’ve lived in Japan for some time, you may have heard of the popular traditional sweet called Akafuku. It’s basically mochi rice cake topped with a rich and incredibly smooth sweet red bean paste. Well, it’s come to our attention that the makers of this long-selling confection are also offering on their website something you may not expect from a sweets manufacturer — awesome paper craft templates, and all free too! So, are you ready for some serious cutting and pasting?
Tired of RocketNews24 items that are coherent and have some semblance of order? Me too, so here’s a video of Dragon Ball Z villain Freeza playing an excellent rendition of the One Piece theme song “We Are!” on the drums. Well, it’s nearly Friday, isn’t it?
Last summer, we took a look at a series of ads from Okinawa’s Bank of the Ryukyus, known locally as Ryugin, that featured magical girl idol singers and giant robots. Those are certainly more visually appealing images than a staid banker or graphs explaining interest fees, but if we’re being totally honest, the sort of CG animation shown in the commercials really isn’t Japan’s forte.
Where the country’s artists really shine is in a more traditional discipline that mimics the style of hand-drawn artwork, regardless of whether or not it’s done with pencil and paper or all on a computer. Thankfully, that’s just what we get in the bank’s newest ad, which comes from one of anime’s top veteran action directors, plus one of its most accomplished voice actors.
Remember those days in school when you just couldn’t focus on your school work, so instead of taking notes you doodled all over your papers? You’re not alone. Students all over the world scribble on their school supplies, much to the teachers’ dismay. Armed with a red pen, one teacher in Thailand has decided to fight back.
Iwata Bookstore is a modest little shop in Sunagawa City way up in the Northeastern part of Hokkaido. It also the site of an unlikely success story as it has recently been receiving orders from all over Japan by people wanting its one-of-a-kind offer of 10,000 yen (US$84) worth of books.
They’re not just any books though; these books are recommended by the shop’s owner Toru Iwata and hand-picked for every customer who orders.




















Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Deer are appearing in Osaka City, may have wandered there from Nara[Video]
Chinese internet unusually upset by “most usual Chinese face” composite
Akashiyaki: A regional dumpling with a fascinating backstory
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Deer are appearing in Osaka City, may have wandered there from Nara[Video]
Chinese internet unusually upset by “most usual Chinese face” composite
Akashiyaki: A regional dumpling with a fascinating backstory
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Studio Ghibli unleashes Turnip Head on the world
Japanese politicians working to promote plastic model culture as a cultural asset
Mr. Sato sacrifices his hands on the altar of all-you-can-eat shrimp
We try Rabbit toilet paper, a luxury roll made by suppliers to the Imperial Family
How to speak Japanese like a gyaru【2024 edition】