For the past several years, the three most fashionably ideal body types in Japan have been ‘slim,’ ‘slender,’ and ‘easily tossed about by a light spring breeze.’ And while like most societies, Japan generally casts a sterner eye on women than men with a higher than average body-fat percentage, this “skinny is best” mentality has largely applied to males as well, as any guy who’s tried on a pair of pants at a fashionable Tokyo retailer can attest to.
Recently, though, a shift seems to be occurring, with a rise in popularity of heavier women who have been dubbed “marshmallow girls,” who’ve even formed an idol singer unit now and won legions of fans.
Next, it seems like Japan might be poised to show some big love for big guys, with one magazine heralding the upcoming age of what it’s calling “sausage bread boys.”