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Dove’s “Real Beauty” commercial a big hit in Japan

Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.

Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!

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Costume of Sanrio’s newest character lets you look like a fish without smelling like one

In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.

So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.

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Close call – Passenger plane passed through North Korean missile trajectory just 6 minutes later

At approximately 4:17 p.m. on Tuesday this week, North Korea fired seven short-range ballistic missiles off its east coast into the Sea of Japan. While this in itself is not especially unusual for the world’s most secretive and hardline dictatorship, a genuinely unsettling detail later emerged that reflects the seriousness of the situation and just how close one group of civilians came to danger: Just six minutes after its launch, a China Southern Airways passenger plane passed directly through the path one missile had taken.

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Taiwanese school boy finds real grenade while playing war, presumably wins

The modern dilemma over whether it’s okay for young boys to play games based on warfare was seemingly put to the test in Taiwan recently as two very young boys happened upon a real and unused grenade near the park they were playing in.

The event, which was reported in Searchina based on New Taipei media, resulted in the military getting called in and opened up a slew of legal and sociological debate.

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Fan sews amazing felt versions of Totoro, Sailor Moon, Final Fantasy Black Mage and more

As someone who learned to drive a car before he could ride a bike, there are a couple of things that slipped through the cracks on my path of acquiring basic life skills. Sewing, for example, is still an arcane art to me. After all, why go to the hassle of making my own clothes, when there are plenty of stores perfectly willing to take my money in exchange for a new shirt or pair of jeans?

But maybe I’m missing the point. After all, knowing how to sew doesn’t just mean you can design your own wardrobe, it also means you can create awesome anime and video game figures made entirely of felt.

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SMAP×SMAP variety show features Colossal Titan on his first day at work

With today’s economy, even colossal titans need extra work. Luckily, their tall statures make them a perfect fit for construction.

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New ultra-stylish, extra-traditional Shinkansen has tatami floors, foot baths

The Shinkansen is already a pretty cool way to get around Japan, as it whisks travelers from the country’s cosmopolitan urban centers to its more traditional rural locales.

But what if you want to experience a bit of authentic Japanese culture while you’re zipping across Japan at 200 miles per hour? Fear not, Japan Railway has just the thing: a bullet train with tatami reed flooring and a Japanese-style foot bath.

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Are Japan’s efforts at internationalization succeeding or not?

Not a day goes by without Japanese school children hearing the terms globalization (グロバール化) or internationalization (国際化), and why it’s so important for their future careers. In fact, the whole country seems to be swept up in a fervor of these two words. But do Japanese people really understand the meanings of them, or are the terms just being used as catchphrases?

Enter Austin, an international student who has been living in Japan since 2012. Last week he posted a thought-provoking piece called “Some Thoughts – And Doubts – About Japan’s Internationalization” on Tofugu, a Japanese language and culture blog. The piece has circulated around the Internet, and was even picked up and summarized in Japanese by popular Japanese blogger Madame Riri. In it, Austin addresses how while Japan may be making efforts to globalize on the surface, it still lacks something on a deeper level that is preventing it from becoming truly internationalized. Join the debate after we take look at some of his thoughts below.

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Are you ready to watch the first music performance broadcast via PlayStation??

While North America has had the PlayStation 4 for a few months now, Japan had to wait until February 22 to pick up the (arguably) hottest console in the world. Now that the long wait is over, Japanese gamers can hunker down and get some serious gaming done!

And, thanks to the PlayStation 4’s snazzy new streaming technology, they don’t even need to leave the house to catch a live idol show! This Thursday (March 6) at 6 pm JST, the game-centric group Game Girls will give their debut performance–and be the first to stream a live show via PlayStation 4! Because…umm…well, why the hell not, right?

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Good news for lazy folk: Japan’s government to consider creating a new public holiday

In June last year, we brought you news of whisperings in Japan’s Tochigi Prefecture about the proposed creation of a new public holiday, which was to be known as Yama no Hi, or Mountain Day. Since then we have heard little more on the subject, but the good news is that, although the plans may have changed a little, parliament is now considering a bill to make the national holiday a reality, meaning everyone may soon get an extra day off every August 11!

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Creative pet owner turns Xbox 360 controller into dog leash (with poop bag dispenser!)

Just traded in your Xbox 360 for a shiny new PS4 or Xbox One? Want to clear some clutter under your TV set? Proud of your gamerscore and want the world to know that you eat, sleep and breathe video games? Well if you’re a pet owner we’ve just the thing! Instructables user mikeasaurus has come up with a novel use for an old Xbox 360 controller – turning it into a dog leash, which as well as having multiple fire buttons and twin analogue sticks, even comes with a built-in poop bag dispenser.

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20 yummy animal burritos to satisfy your cute cravings!【Photos】

All right, burrito lovers, step right up! Burritos are perhaps the most convenient well-balanced meals in the world (in my opinion). You get your carbohydrates, meat, vegetables, and a great burst of flavors, all in a handy-sized wrap that you can basically eat anywhere, even on the go. Perfect!

However, if there’s just one thing that’s better than a burrito, it’s gotta be an animal burrito! All you have to do is look at it and it’ll fill up your empty hearts and souls with an irresistible gush of cuteness that will leave you feeling like a better person (hypothetically)! Here are twenty of them, all rolled up and ready to go!

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Higurashi itasha van is a nightmare on wheels

A certain custom-made itasha van, modeled after Higurashi no Naku Koro ni, has been drawing attention in the the Fukui Prefecture. Taking a look at the realistic detail put in to it, there’s no question as to why that is.

The first iteration of the van was built in 2009, and was a black van with the disembodied lower half of a person sticking out of the trunk and numerous character decals. According to Shiren Amakusa, the vans’ owner, he ran into problems when customizing the first van, due to the fact that it was black, which would make the blood less visible against it. The latest version of the van solves that problem, as well as adding a human hand sticking out of the front hood.

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We try making dried flowers using a special, fast technique and get unexpectedly good results

Guys, are you scrambling to find a romantic White Day gift by March 14? If you want something a bit more classy to go along with your donuts or gummy udon, then maybe you should try this easy, do-it-yourself gift idea (and you’ll even get bonus points since it’s homemade!). Our sister site Pouch ran an article yesterday about how to make your very own dried flower bouquet in a matter of minutes. It’s a perfect present to surprise your friend with on a birthday or special occasion, too. Of course, the best part is that the flowers won’t fade away, so you can enjoy them and the memory for a long time. Plus, you’ll be shocked at just how easy it is!

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Japanese Netizens ask: Would you move into an “accident site” apartment for cheaper rent?

Tokyo’s astronomical rent costs mean people will go to great lengths to find a cheaper deal. For many, this means living up to a 30-minute walk from their apartment’s nearest train station. Others might choose to live in extremely small or narrow rooms or may opt for what amounts to a cardboard box on an apartment building’s roof.

There is, however, another option that almost seems too good to be true: So-called “Accident Site” apartments. These are rooms in which a previous tenant has died inside, usually from non-natural causes. Some rental agencies specifically advertise rooms as “accident site,” while some agencies just list a room that’s mysteriously low-priced and let people figure it out for themselves.

Certain bargain hunting types with extreme mental fortitude and who don’t mind the occasional bleeding wall or mysterious, warm puff of breath on their cheek while they sleep, actually seek out these deals, but the large majority of Japan avoid them.

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Super Mario taking on a new platform: candy!

One of Japanese confectionary maker Morinaga’s biggest hits is the Hi-Chew line. The soft, chewy candies come in a variety of fruit flavors, such as grape, strawberry, and green apple.

Morinaga also occasionally shakes things up with limited-edition flavors. Recently the special versions have been golden pineapple and pink grapefruit, but this month they’re joined by another unique offering, Super Mario Hi-Chews.

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Toyota’s new concept is more high-tech horse than car

Toyota’s FV2 concept has made its European debut, and it doesn’t look like anything else at the 2014 Geneva Motor Show. It comes with lots of fancy technology, three wheels, and no steering wheel.

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French pastry maker celebrates Japanese culture with line of special éclairs

Although it hasn’t been that long since its first U.S. retail outlet opened, French gourmet food supplier Fauchon has had a presence in Japan since the early 1970s. The company is best known here for its line of high quality teas, but they also offer pastries to well-heeled shoppers with a sweet tooth in the dessert section of a number of upscale department stores.

After so many years of success in Japan, Fauchon has decided to tip its hat to the country by releasing a line of éclairs with decorations and ingredients inspired by Japanese culture.

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35 fascinating photos of Korea from 100 years ago (before K-dramas took over Asia)

A picture is worth a thousand words. That’s certainly the case with the following collection of stunning photographs taken in Korea between 1890 and 1903 by visiting foreigners. The diverse, everyday scenes they depict shed light on the lifestyles of people at the time. Interestingly, this pictorial set was circulated around the Internet in Thailand, where people were surprised to see such vast differences in lifestyle as compared to the lives of South Koreans portrayed in modern-day K-dramas…a lot can change in a hundred years! You don’t want to miss a single one of these photos or the reactions of Thai people after seeing them!

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‘I wonder if you’ll have a grandchild when you get this letter?’  These are the words written by a woman 10 years ago, before she lost her life in the March 2011 tsunami. Her mother and father were shocked to find the letter containing them arrive in the mail this January. While there was no Hollywood movie ending where their beloved daughter turned up alive and well, the letter has at least given them a chance to hear some of the things she never had the chance to tell them in life.

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