Hello Kitty is turning 40, but her birthday is definitely not going by unnoticed. Fans in the Tokyo area are in for a treat with the Shibuya de Hello Kitty (“Hello Kitty in Shibuya”) event. In a collaboration with Shibuya department stores such as 109, Tokyu Hands and Hikarie, Hello Kitty fans will have a multitude of ways to help Hello Kitty ring in her 40th year. It’s enough to make Avril Lavigne explode.
From whoopie pies to champagne to photo events to wrestling gear, everyone’s favorite mouthless cat is making her presence known in one of Tokyo’s most popular neighborhoods. The event runs from April 24 to May 6 (depending on participant), so many people will be able to use the Golden Week holidays to check it out.


















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