Shoemaker Nike owes its success as much to the marketing that backs its footwear as the science behind it. But as one of the biggest athletic apparel companies on the planet, the Nike swoosh is hardly a rare sight these days, so if the Oregon-based company really wants to catch people’s eyes, it has to get a little more flamboyant with its designs.
That’s as true in emerging markets as it is in established ones, which is why Nike’s new pair of kicks made especially for China might be the wildest the company has ever made, and come packed with all sorts of imagery meant to make sure fortune smiles on theirs wearers while everyone is looking at their feet.