Rei Ayanami and Asuka Langley Soryu, the eternally popular characters from the Evangelion franchise, now have their own clothing collections. Sold by Radio Eva, which sells a wide variety of bags, watches, cardigans, loafers, and other such items, the “Rei Ayanami Collection” and “Asuka Shikinami Langley Collection” allows fans to combine their love of Rei, Asuka, and NERV with their desire to hit the streets in Evangelion-branded casual clothing.
fashion (Page 75)
When you stop and think about it, personal grooming should be everything to the man-eating giants of Attack on Titan. After all, it’s not like they can rely on their fashion sense to look their best, since they’re constantly naked.
By nature, though, giants have giant beards. So how do you fight back against so much facial hair? With a whole new branch of Attack on Titan’s military, as documented in three new animated shorts.
Japanese family crests (or kamon), have been passed down through the generations for centuries, although these days they’re mostly seen in the patterns of kimono or the logos of sushi restaurants, as well as on flags and armour. Kamon are circular, often featuring animal or plant motifs.
These family crests have found a new home now, though – as logos on cute shoes! These kamon pumps, from an Ikebukuro-based cosplay store, use the actual family motifs of four armoured generals (“busho” in Japanese) from the Sengoku period, to make up this new feudal warlord series. We do love it when Japan combines old and new!
With just a month left until the premiere of Sailor Moon Crystal, we’re so close to seeing anime’s most successful team of magical girls back in action for the first time in almost 20 years. Fans around the world are licking their lips in anticipation, which begs the question, aren’t they going to chap?
Thankfully, you can count on the Sailor Scouts to help you out of such a jam, with new Sailor Uranus and Sailor Neptune lip balm containers.
The dark magical girl anime Puella Magi Madoka Magica has a release history as complicated as its title. Originating as a 12-episode TV series in 2011, the show became so popular that it was released as two compilation movies in theatres during 2012. Most recently, there was a third theatrical feature that premiered in 2013, featuring the original cast with evolved or corrupted powers and personalities.
So it’s only fitting that the fashion designer 2 PM Works’ Madoka Magica shoes, which sold out during their initial production run, are back again, this time with two new, upgraded pairs of pumps.
With a new school year comes new students, new possibilities, and a new round of beauty competitions.
“Wait,” you’re asking, “Beauty competitions? Shouldn’t that be ‘roommates’ or ‘textbooks’ or ‘professors?'” And, yes, those are just a few of the new experiences that come with starting college, but thanks to New Face Grand Prix, new Japanese female college students can also “compete” to be the cutest freshman in Japan.
Creators can be inspired by anything and everything around them. It could be a sight, a sound, a person, or even a website. Italy-based artist and design student Victor Faretina created a series of dresses inspired by some famous websites, titled Web in Vogue.
As people working on and for the Internet, we spend an awful lot of time surfing websites, but the idea of wearing a website certainly hasn’t crossed our minds. However, these amazing gowns designed by Victor are definitely making us look at the websites we visit daily in a different light!
One day back in college, I was shopping for some clothes in Yamaguchi. I found a shirt that fit just right, but when I took it off and looked at the tag, I was surprised to see the size listed as “LA.” Curious, I asked the salesperson what it meant, and was told it was an abbreviation for “large athletic,” meaning it was cut for a person with large shoulders and a slim waist.
I’m not sure how much of that was really reflected in the design, but the unexpected written compliment put me in such a good mood I bought the shirt right away, and still have it to this day.
Of course, this sort of psychology can cut both ways, and I’m not sure how one Japanese clothing manufacturer expects to drum up sales by calling out its larger customers in the least delicate way.
In Japan, the national sports teams are officially known as the Nihon Daihyou, literally the Japanese Representatives. And while it’s true that the Japanese soccer team will be getting eve more attention than usual as it competes in the World Cup in Brazil, one could argue that Japan’s pop cultural icons, more so than its athletes, are the most prominent representatives of the country internationally.
Or, you could sidestep the debate by combing the too with a Pokémon soccer jersey.
For the most part, guys hitting on girls isn’t really a part of Japanese culture. Thankfully, there are a number of social institutions that take its place, such as frequent student mixers, company drinking parties, and singles’ dinners organized by groups of friends with an exactly equal number of unattached men and women present.
All of this largely circumvents the need for a guy to go up to a girl that catches his eye in a book store or coffee shop with nothing more than a smile and a hello. It also means that if a man is out and about and spots an attractive woman, if there’s no one to give him a formal introduction, a glance at her pretty face, and maybe a moment where her eyes meet his, is about all that he can ever hope to take away from the encounter.
For some guys, though, that’s enough, and for them, there’s a new website featuring nothing but short videos of cute girls walking past you.
Have you always had a sneaking suspicion that you’re actually a reincarnated princess from the Moon Kingdom? If you’ve ever run into talking cats and a mysterious masked stranger in a tuxedo, or had the urge to punish your enemies “in the name of the moon” while wearing a sailor-type uniform, these could all be signs that you are indeed the 21st century reincarnation of Tsukino Usagi’s past life persona, Princess Serenity.
Once you’ve realized your true identity, feel free to indulge in your past-life princess by dressing the part while waiting for the upcoming Sailor Moon Crystal anime this summer. Princess Serenity’s gorgeous dress is now up for sale, and is perfect for anyone who wants to add a little royal sparkle to their wardrobe!
In general, men have a very simple formula they use when determining how much female skin they like to see on display: the more, the better. This of course leads to the corollary, even more skin = even better.
One notable exception to this, however, is Japan’s love of knee-high socks, which leave a small patch of skin on display them and the hem of the skirt. Known as zettai ryouiki, or “absolute territory,” it’s become such a cultural phenomenon that it’s led to the creation of a smartphone game and not one, but two special days celebrating the look.
Now, one Twitter user in Japan claims to have discovered the male version of zettai ryouiki.
Ties are serious business in Japan. Since all but the most informal businesses require all men to wear one during working hours (unless, of course, it’s “Cool Biz” time), it’s pretty much a necessity for every guy to own a few and if you know more than two or three ways to tie one, all the better.
But, surprisingly, it’s not uncommon for Japanese guys to have no clue whatsoever how to tie a tie. The stereotype goes that these mostly young sartorially-challenged individuals rely on their girlfriends or even dads and moms to knot their tie for them, and in a pinch they’ll just stash an already-knotted tie somewhere in their closet, tighten it on and dash out the door.
One such less-dexterous individual apparently took it upon himself to solve his problem by building an automatic tie tying machine, presumably so that he could finally stop relying on his dad for his wardrobe and move out of his parents’ basement:
On 20 May, Osaka Prefectural Police announced the arrest of four boys ages 14 and 15 on charges of assault and robbery. The victims were two other male students caught in the act of “bontan hunting” which is ganging up on and attacking someone to steal their particular style of puffy pants.
In addition to this heinous crime, as news hit the internet the rest of Japan came down hard on Osaka for having teens who wear fashion and engage in activities that have been out of style for decades.
Japan’s distinctive Lolita fashion is a subculture that is known worldwide. While some wearers of the lace petticoats, bonnets and parasols may treat it as a hobby, dressing more conventionally in their day-to-day life but wearing Lolita outfits at the weekend, for others, Lolita fashion is a full-on lifestyle with principles that they adhere to day in, day out.
So if you want to make your life as Lolita as possible, or just feel that your home needs more cutesy ruffles and buttons, check out these pictures of the new Lolita furniture and homeware range from Japanese online store Romantic Princess. Warning: things are about to get frilly.
With Japanese animation’s pantheon of teen protagonists, in physiques rending from slender to buff, your cosplaying options drop off considerably once you pass a certain age/body fat percentage. Many fans are just too old or out of shape to pull off wearing a school uniform or form-fitting martial artist’s outfit.
It can be a sad day when you look in the mirror and realize it’s time to retire your Son Goku costume. But as you’re dumping out the two-gallon bucket of hair gel you bought for this summer’s anime convention season, take heart, because even if you can’t dress up as the hero of Dragon Ball, with this shirt you can cosplay as his master.
When you think about fashion, there’s a good chance that the first place you think of is Paris–and with good reason! France is certainly one of the leading fashion centers in the world, but Tokyo isn’t far behind. Though it may not be at the very top of the list of fashion cities, we’d reckon that the Japanese metropolis is at least in the top ten. So, it’s hardly any surprise at all that Hermès, one of France’s most celebrated fashion companies, has over ten locations in Tokyo proper alone, with a few more in Narita and Haneda airports as well.
Of course, high fashion is an art form, so it’s only fitting that Hermès stores also feature eye-catching displays to match their mesmerizing goods. But we think they might have gotten a bit too eye-catching with a few of these showcases…
It’s kind of ironic that face packs, which are designed to make your skin healthier and more beautiful, actually look pretty ghoulish when they’re in use. Often, the price of eventual beauty can be spending a half-hour or so looking like either The Phantom of the Opera or Texas Chainsaw Massacre’s Leatherface.
Stepping up with an alternative is a Japanese company that’s selling face masks that promise to temporarily transform their wearer into a cute panda or tiger.
A while back, anime fans looking to combine their hobby with a penchant for fashionable footwear got the chance to do just that when a line of Evangelion loafers went on sale. But while Eva is one of the most popular animated series to ever come out of Japan, it’s not every anime fan’s cup of tea.
Some prefer their stories a little more red-blooded, or their character designs a little beefier. We also imagine a preference for shoes with laces was a sticking point for some shoppers.
Thankfully, you can check off all three of those boxes with these new Jojo’s Bizarre Adventure sneakers.
At the very first anime convention I ever went to, one of the guests was Go Nagai, creator of numerous manga, including Devilman, Mazinger, and Cutey Honey. During his autograph signing session, while most fans came up to Nagai’s table with comic books or posters for him to sign, one attendee rolled up his sleve and asked him to sign his Cutey Honey tattoo, which the artist good-naturedly did.
But while many dedicated overseas anime fans have offered their bodies as canvases for their favorite art form, the practice hasn’t completely caught on in Japan. Recently, though, there’s been an upswing in anime tattoos, which some have taken to calling ita-tattoos.

















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