We stumble upon a sweet surprise while shopping and naturally have to try out the new finds for ourselves.
freshness burger
This chain thinks it’s time for Japan to have a new representative burger, so we put it to the test.
Is the sweet-and-sour flavor of blueberries compatible with the savory, meaty flavor of a burger?
Freshness Burger is a well-known fast food burger chain in Japan. A lesser-known fact would be that they’ve gone a little gourmet and also have a chain of cheap tapas-like wine bars called FreBar, which offers arguably even better value than Freshness Burger.
For just 500 yen (US$4) you can have as much cured ham (prosciutto) as you like in an hour courtesy of their current promotion, called nama hamu tabehodai in Japanese. Mr Sato, RocketNews24 Japan writer and food adventurer, couldn’t pass up this offer, but just how many plates could he get through?
One of the simple pleasures of summer is all the amazing sweet fruit in season, like watermelon, cherries, apricots, berries and peaches. Now Freshness Burger have come up with a way to combine one of your favourite summer fruits with the humble hamburger. The latest item on their special menu is a peach burger, which went on sale August 14. If you can’t decide whether you want something sweet or savoury to snack on, this burger should do the trick!
















Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Does this Dormy Inn near Mt. Fuji offer the best business hotel breakfast in all of Japan?
Play games, learn, and get your fortune at Ginza’s limited-time Tsunaguu “Shrine of the Future”
7 great places to see Mt. Fuji from without having to climb it
Shinkansen: “Seats can be quickly used as shields in the event of an attack”
Want to buy a giant, rideable robot? Amazon Japan will sell you one
Married couples in Japan must have the same surname, so does Mr. Sato regret taking his wife’s?
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
7 great places to see Mt. Fuji from without having to climb it
Shinkansen: “Seats can be quickly used as shields in the event of an attack”
Want to buy a giant, rideable robot? Amazon Japan will sell you one
Married couples in Japan must have the same surname, so does Mr. Sato regret taking his wife’s?
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Which of McDonald’s new “Beef Burgers of the World” is the best? We find out【Taste Test】
7 reasons why you should visit Aomori Prefecture
7-Eleven Japan now sells…matcha burritos?!?
Nine places where cat lovers in Japan can step up their devotion to worship
Hokkaido park’s “sakura on the ground” are a breathtaking reason to venture beyond Sapporo
Japanese restaurant serves noodles that you fold and eat【Taste test】