Imuraya
Azuki bars are a favorite of the young and old, so take yourself, your kids, and the granny who lives next door to one of these free celebrations!
A few days ago we reported on a series of whimsical Twitter warnings issued by Imuraya, makers of the Adzuki Bar. The tweets all advise consumers of the famous frozen sweet bean snacks that “Adzuki Bars are seriously hard, so watch your teeth!”
But how hard are they really? Hard enough to, say, drive a nail through a piece of wood? Our reporter Usagi-chan decided to find out.
Imuraya Confectionary is a Japanese sweets company that specializes in the sale of adzuki (sweetened red bean) products. They pride themselves on sticking to traditional Japanese flavors and sticking to their strange marketing strategies just as hard.
Recently, Imuraya made a pair of official Twitter posts cautioning people against the stiffness of their top-selling Adzuki Bar! This frozen slab of bean paste is a summer favorite across Japan, but according to Imuraya’s own assertions, they can crack your teeth!
MOST POPULAR
Now
Japan has abolished advance deportation notifications to foreigners’ lawyers
Japanese women sound off on their minimum height requirements for a husband【Survey】
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Trouble making friends? Sticker collecting works surprisingly well
Yokai are descending upon Tokyo this spring in the latest immersive art experience
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Spirited Away adds a dash of Ghibli beauty to hanafuda flower cards【Photos】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Weekly
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon- Yokai are descending upon Tokyo this spring in the latest immersive art experience
- Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
If you haven’t tried an antenna shop in Japan, you’re missing out
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Japanese young women reveal their top dealbreakers in a man【Survey】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Monthly
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026- Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating- Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
RECOMMENDED STORIES
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Spirited Away adds a dash of Ghibli beauty to hanafuda flower cards【Photos】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Why did the crazy-expensive version of Japan’s super-cheap corn snack sell out? We ask the artist
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Man in Kyoto leaves bag of red-stained knives in front of stranger’s house【Video】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
This budget hotel near Tokyo Dome has one of the best breakfast buffets in the city
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
New Spirited Away live-action stage play performances scheduled for 2023, 2024
-
