Shibuya is going to the dogs in the cutest way possible–and you can now take them home to share with family and friends.
marshmallow
Customisation hack will have you drinking a green tea caramel s’more, only for a limited time.
One of anime’s most popular super-villains is now a sugary snack, and he looks absolutely delectable!
If you love cats, chocolate, and marshmallows, you won’t want to miss Nyarshmallows from Felissimo!
Recipes with marshmallows instead of sugar have soared in popularity online in Japan recently. We love marshmallows, so we’re hardly about to complain — so soft! so sweet! — and the rise in popularity even got the attention of some our Japanese writers, who decided to try out a recipe using marshmallows.
And what is the recipe? Cooked eggs!
Wait, cooked eggs and marshmallows? This really can’t turn out well…can it?! Read on to find out!
Every now and again, we stumble across a dessert recipe that’s so simple and tasty, it almost feels like we’ve discovered some sort of hidden secret that man wasn’t meant to know. Last year, we found out that instead of making pancakes one at a time, we could just make one huge one in a rice cooker, sprinkle in some green tea powder, and have a dessert that looks and tastes great with no fuss at all.
But what if you prefer chilled desserts to hotcakes? No problem. We recently tried a recipe for a frozen marshmallow dessert that may or may not technically be ice cream, but amazingly creates something that tastes even better from just two ingredients, and takes almost as few steps to make.
Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards) are now called ‘marshmallow girls‘ and they’ve become so popular that there’s now an entire idol group dedicated to them, and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues, but nevertheless, the marshmallow fad continues!
The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!
Many of us have an impression that Japanese girls are slim and petite (which many of them really are), but one of the sad truths behind their stick-thin figures is a rather serious case of discrimination from society. While voluptuous women are popular in certain parts of the world, being even slightly chubby (not obese) is a big no-no in Japan and chubby girls often get called “debu” (fatso) online and sometimes to their face.
But recently, a new nickname for such chubby ladies has started trending among Japanese netizens, which hopefully will change the attitudes people have towards them. Behold, the rise of the “marshmallow girls”!











Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Dove ad slams Japanese beauty ideals, backfires with complaints from public instead
Green onion baths return to Japanese bathhouse to celebrate Labor Day
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Burger King releases a Pickleball Burger in Japan
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Dove ad slams Japanese beauty ideals, backfires with complaints from public instead
Green onion baths return to Japanese bathhouse to celebrate Labor Day
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Burger King releases a Pickleball Burger in Japan
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Kawaii concrete? Japanese retailer selling cuddly tetrapods for a limited time only
Tokyo’s beckoning cat temple asks foreign tourists to stop writing on the beckoning cats they buy
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
New KitKat pizzas are coming to Pizza Hut Japan
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Immersive ukiyoe exhibition in Osaka adds some scented flair
Family Mart makes new anti-food-waste stickers, free for other stores and restaurants to use too