Shibuya is going to the dogs in the cutest way possible–and you can now take them home to share with family and friends.
marshmallow
Customisation hack will have you drinking a green tea caramel s’more, only for a limited time.
One of anime’s most popular super-villains is now a sugary snack, and he looks absolutely delectable!
If you love cats, chocolate, and marshmallows, you won’t want to miss Nyarshmallows from Felissimo!
Recipes with marshmallows instead of sugar have soared in popularity online in Japan recently. We love marshmallows, so we’re hardly about to complain — so soft! so sweet! — and the rise in popularity even got the attention of some our Japanese writers, who decided to try out a recipe using marshmallows.
And what is the recipe? Cooked eggs!
Wait, cooked eggs and marshmallows? This really can’t turn out well…can it?! Read on to find out!
Every now and again, we stumble across a dessert recipe that’s so simple and tasty, it almost feels like we’ve discovered some sort of hidden secret that man wasn’t meant to know. Last year, we found out that instead of making pancakes one at a time, we could just make one huge one in a rice cooker, sprinkle in some green tea powder, and have a dessert that looks and tastes great with no fuss at all.
But what if you prefer chilled desserts to hotcakes? No problem. We recently tried a recipe for a frozen marshmallow dessert that may or may not technically be ice cream, but amazingly creates something that tastes even better from just two ingredients, and takes almost as few steps to make.
Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards) are now called ‘marshmallow girls‘ and they’ve become so popular that there’s now an entire idol group dedicated to them, and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues, but nevertheless, the marshmallow fad continues!
The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!
Many of us have an impression that Japanese girls are slim and petite (which many of them really are), but one of the sad truths behind their stick-thin figures is a rather serious case of discrimination from society. While voluptuous women are popular in certain parts of the world, being even slightly chubby (not obese) is a big no-no in Japan and chubby girls often get called “debu” (fatso) online and sometimes to their face.
But recently, a new nickname for such chubby ladies has started trending among Japanese netizens, which hopefully will change the attitudes people have towards them. Behold, the rise of the “marshmallow girls”!











Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
What did Shibuya really look like after the crowds on New Year’s Day?
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Sukiya beef bowl chain makes Japanese New Year fun with limited-edition fukubukuro
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Create your own Sailor Moon heroines with the awesome Sailor Senshi Maker
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Kagawa Prefecture becoming Slowpoke Paradise this spring
We get to be (probably) the first ever to try Nissin Cup Noodle’s latest creation: Gyoza ramen!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Create your own Sailor Moon heroines with the awesome Sailor Senshi Maker
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Kagawa Prefecture becoming Slowpoke Paradise this spring
We get to be (probably) the first ever to try Nissin Cup Noodle’s latest creation: Gyoza ramen!
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
The breathtaking beauty and bathing luxury of Oita’s Gettouan【Photos】
Cafe next to Tokyo Station offers all-you-can-eat tarts, and Mr. Sato is ready for his desserts
Ridiculously awesome cherry blossom bar with sakura pool opening in Tokyo【Photos】
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right