Historic World Heritage Site is a living breathing town that looks like it did when samurai roamed the streets.
off the beaten path
Sake, shrines and onsen hot springs await you at beautiful destinations that are yet to be discovered by overseas tourists.
Local tip-off takes us to a hanami cherry blossom viewing site that’s yet to be discovered by overseas tourists.
Between the breathtaking beach and the bread, we almost died and went to heaven while dining on these divine buns from a favorite spot of the locals.
A road that isn’t wide enough for cars and a dark, secret chamber are just some of the surprises at this off-the-beaten path destination.
Japan is often known by tourists for its most popular attractions, like Mount Fuji, the cities of Tokyo and Kyoto, and its amazing shrines and temples.
But there’s a lot more to the island nation than that.
We took a look at a Quora thread that asked, “what are some of Japan’s best kept secrets,” and rounded up some places that might not be in all the guidebooks, but are definitely worth a visit.
I recently had the opportunity to travel to the Noto Peninsula, an outcrop that sticks out from Japan’s main island of Honshu into the Sea of Japan. The area relies heavily on fishing and agriculture, and is famous for its delicious seafood and beautiful scenery.
Noto’s not so popular as a tourist destination in winter, but I went along on a trip to see what the place has to offer when it’s coooold outside. As it turns out, Noto out of season is about as chilly as I’d expected. But it was also very cool.
The city of Nikko in Tochigi Prefecture, home to the impressive Toshogu Shrine and its famous evil-averse monkeys, is a popular choice for day trips from Tokyo, what with its World Heritage sites and easy train connections. But if all you’re doing is popping in for an afternoon of temple hopping, you are missing out on a lot of what Nikko has to offer. Take our advice and take a couple of days to check out what everybody else is missing.

















Starbucks Japan releases new drinkware and goods for Valentine’s Day
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Pokémon Lego kits are finally on their way!【Photos】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Researchers in Japan give mouse glowing sperm
Sapporo man attempts to rob store with lighter, goes as you’d expect
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Researchers in Japan give mouse glowing sperm
Sapporo man attempts to rob store with lighter, goes as you’d expect
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Our anime dreams come true as we operate a robot suit from Appleseed
Survey asks Japanese women if they could marry a man who’s rich but ugly
Man who stole two packs of ground beef tracked by police for about 1,000 kilometers across Japan
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Aichi man arrested for shoplifing, throwing own feces at security to escape
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Man arrested for robbing Tokyo convenience store with nose hair trimmer
I can’t believe it’s not fish eggs? Taste-testing Japan’s imitation “almost ikura”【Photos】