Tochigi Prefecture
You don’t get this beautiful in a day, and Ashikaga Flower Park has two other types of flowers also looking their best.
We discover an unforgettable dish in the city that boasts the highest number of ramen joints per 100,000 people in Japan.
This beloved Nikko tourist attraction plans to let off 1,000 fireworks “in the hope the pandemic will end soon.”
This jaw-dropping video will make you wonder how Tochigi Prefecture came in last in the prefectural popularity poll.
You’ve never experienced the power of the pyramid while soaking at the hot springs? Head to Tochigi to rectify that.
Burning Man hardly needs an introduction—the annual festival has become so thoroughly ingrained in mass culture that even your boring elderly relatives are complaining about Jack Ü performing. Still, we’d stop short of calling it “mainstream,” even if there were around 70,000 participants this year.
But maybe 70,000 people is too much for you, or maybe you were stuck in boring old Japan while everyone else was having a blast with Skrillex “on the Playa.” If so, we have good news: There’s still time to plan your trip to Japan’s version of Burning Man, Burning Japan!
Residents of Utsunomiya, Tochigi Prefecture were baffled last weekend by the appearance of an Unidentified Floating Object drifting serenely across the blue skies of their fair city. Initial reports spoke of a “gigantic head” with “the face of a middle-aged man.” So, what’s the story here? Is this a case of mass hysteria? Did a really ugly UFO really appear over Tochigi prefecture? Or is there a rational explanation for this baffling apparition? Join us after the jump for close-up pictures of the floating monstrosity, as well as the real reason why it took to the skies to frighten residents on a sunny Saturday afternoon!
While doing a little shopping at her local Lawson Store 100 (a convenience store where everything is priced at around 100 yen), reporter Yumeno over at our sister site Pouch stumbled across a rather unusual drink from Tochigi Prefecture that we doubt many would be willing to drink without steeling their nerves first: “Tomato, milk and lemon blend.”
Seriously? Tomato, milk and lemon all mixed up together!? For the sake of science and because we love to laugh, our brave reporter grabbed a couple of cartons and brought them back to the office for a taste test.















New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Say hello to Japan’s new stationmaster cat!【Video】
Saitama women arrested for dueling
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Say hello to Japan’s new stationmaster cat!【Video】
Saitama women arrested for dueling
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Researchers in Japan give mouse glowing sperm
Buy a Japanese ambulance, pachinko machine or samurai sword at this government auction site
Coming of Age Day costumer turns our 40-year-old reporter into a glammed up, garish Yankee【Pics】
We eat at three Japanese family restaurants to find the one with the best-value breakfast
What happens when a middle-aged man does pole dancing regularly for five years in a row?
Our lovestruck reporter tries to make a batch of cookies for his girlfriend for Japan’s White Day
Spate of violence targets people walking while looking at their phones in Japanese train stations
Japanese teen boy picks worst woman to randomly ask if she wants to make an adult video
Confessions of a 46-year-old Japanese male pole dancer