Instant noodles – also known as cup noodles and what this writer lived off during most of his university days – have been a food staple for the busy, cost-conscious and kitchenphobic since their inception back in 1958. Peel back the lid, pour in some hot water, wait a few minutes and you have a hot, filling, if not especially nutritious meal for about the cost of a cup of coffee.
But with the handy meals being something that many associate with students and lonely bachelors, many women shy away from instant noodles, regardless of the fact that they’re just as pressed for time as their male coworkers. And all stigmas and stereotypes aside, few women in their 20s and 30s would be especially happy about replacing their nutritious mid-day meal with a plastic cup of rehydrated noodles swimming in a salty broth.
Enter the girly noodle.