You could make the argument that Nintendo is the most “Japanese” of the major video game companies. Obviously that’s a label you can’t apply to Microsoft, but even compared to internationally focused Sony, with design studios and production teams all over the world, more of Nintendo’s products are developed domestically, and many in Kyoto, the quintessential Japanese city.
So it’s kind of ironic that the company’s best-known character, Mario, is Italian. Still, the video game hero is one of the best choices for a symbol of Japanese pop culture, and now he’s been combined with Japanese traditional culture in an awesome Mario kimono.