With Japan’s population steadily decreasing, the country is finding itself with a bigger and bigger surplus of vacant houses—7.75 million of them, according to a 2008 survey. That makes more than 10% of all housing units in Japan unoccupied and that is set to increase to 30% by 2030.
But Japanese Prime Minister Shinzo Abe’s economic reforms, lovingly dubbed “Abenomics,” hopes to turn this vacancy problem into a cash cow for property owners by changing hotel laws and loosening restrictions on renting out your home to tourists planning their ultimate Japanese vacation. And to jumpstart the initiative, a Japanese real estate giant has teamed up with a home rental website to match up homeowners to prospective overseas tourists who want to experience a more authentic Japan.