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Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】

Sanrio character gets herself in a pickle for this advertising campaign.

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Toothpaste commercial pulled for sounding like the Japanese missile alert system

It’s the end of gingivitis as we know it, and I feel fine.

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Bruno Mars creates commercial for Japan’s Don Quijote discount retail chain【Video】

The “Kawaii King” releases a catchy new bop for Japan’s craziest souvenir store. 

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McDonald’s Japan made two almost identical commercials, with one tiny, touching difference【Vids】

A taste, and words, to remind everyone of home.

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McDonald’s ad in Japan causes controversy overseas

An anime clip viewed as harmless in Japan is interpreted differently by foreign viewers.

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Tokyo to crack down on hostess/host bar advertising trucks by closing loophole

Metropolitan government may ask other parts of Japan to match its restrictions on adult entertainment advertising.

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For you, this is good enough! Appliance maker’s brutally honest ads charm Japan

Don Quijote isn’t mincing words, and people are loving them for it.

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With entrance exams looming, “ads that only students can see” appear in Tokyo train stations

To the naked eye, these ads look like gibberish, but students cramming for entrance exams can see through the mystery.

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Pepsi creates a new cola for Christmas fried chicken in Japan


Raise a toast with special ingredients designed to enhance the traditional Japanese Christmas meal.

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Cat Pokémon appear in the Tokyo skyline with new 3-D billboard animated sequence【Video】

Meowth, Litten, and their fellow Pokémon felines appear on International Cat Day.

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Giant puppies frolic, play with frisbees in the Tokyo skyline in new 3-D billboard display【Video】

Akitas appear in an appropriate part of town.

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Shochu brand Iichiko produces an anime short which leaves us warm and fuzzy inside

The story focuses on a father-daughter relationship, future dreams, and how two long-running Iichiko poster advertisements connect them all.

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Japanese public restroom ads donate to charities every time a stall is used

Come be a part of the movement!

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Pepsi releases a new cola in Japan specifically for karaage fried chicken

Colourless beverage contains special ingredients to enhance the flavour of Japan’s “national dish”.

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‘90s J-pop/drama star Ryoko Hirosue stars in amazing McDonald’s Japan vid…with her younger self

Maji de kawannai!

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Why are these people ceremonially taking scissors to a bag of Japanese sausages?【Video】

Schau Essen gets surreal in its latest ad that’s triggering laughter and tears.

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Tokyoites don’t recognize legendary manga artist as Akira creator goes for stealthy stroll【Video】

Katsuhiro Otomo poses in front of Katsuhiro Otomo mural, nobody notices.

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Final Fantasy scene plays out on 3-D billboard in Tokyo

Shinra goes on the hunt for Red XIII, who winds up taking a nap and falling into a box of toys.

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Best random JRPG encounter ever? When giant 3-D Dragon Quest Slimes appear in Tokyo!【Video】

If you’re looking to bump into a pack of Slimes, Tokyo’s Shinjuku neighborhood is the place to do it.

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