april fools
Limited-time French fry burger returns after four years, with even more flavour than before.
This first-of-its-kind tour is designed for bus lovers by bus lovers, or really just anyone who loves riding on buses.
Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.
Does that make the giant inflatable schoolgirl idol an April Geniuses’ gag?
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Our loyal readers are probably more aware of who Takeru Kobayashi – the infamously voracious Japanese competitive eater – is than the New York Cosmos professional soccer team, but it looks like the Cosmos players weren’t so familiar with the diminutive athlete… Until now.
As part of an elaborate April Fool’s joke, New York Cosmos managers put together a stunt that saw Kobayashi posing as an employee at the frankly quite delicious Buffalo Wild Wings chicken wing chain as the Cosmos team filtered into the restaurant for a meal.
You read that right: in just 10 years you can have your very own hand-made smartphone with the brand new weekly make-your-own-smartphone kit from Japanese mobile provider au! For anyone who’s a fan of weekly collect ’em magazines (who isn’t?), tech, or wasting their money, then this is for you.
Ah, it’s been a great day for April Fools’ pranks this year, what with Google treating us to a worldwide pokémon outbreak and car maker BMW unveiling its “ZZZ” series sleep machine (any others I missed?). And now, Capcom – the Japanese company behind video game greats such as Resident Evil, Devil May Cry, and Mega Man – has announced that it is launching special dubbed versions of its top titles.
That’s right, folks, all of your favourite Capcom games are now available in neko-go “cat language“, allowing Japan’s nyan population to join in the gaming fun.
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Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Evangelion taking over Tokyo Skytree just in time for Christmas
Weekly
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Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】- Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Monthly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
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The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Evangelion taking over Tokyo Skytree just in time for Christmas
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Tokyo Station staff share their top 10 favorite ekiben
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
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