april fools
Limited-time French fry burger returns after four years, with even more flavour than before.
This first-of-its-kind tour is designed for bus lovers by bus lovers, or really just anyone who loves riding on buses.
Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.
Does that make the giant inflatable schoolgirl idol an April Geniuses’ gag?
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Our loyal readers are probably more aware of who Takeru Kobayashi – the infamously voracious Japanese competitive eater – is than the New York Cosmos professional soccer team, but it looks like the Cosmos players weren’t so familiar with the diminutive athlete… Until now.
As part of an elaborate April Fool’s joke, New York Cosmos managers put together a stunt that saw Kobayashi posing as an employee at the frankly quite delicious Buffalo Wild Wings chicken wing chain as the Cosmos team filtered into the restaurant for a meal.
You read that right: in just 10 years you can have your very own hand-made smartphone with the brand new weekly make-your-own-smartphone kit from Japanese mobile provider au! For anyone who’s a fan of weekly collect ’em magazines (who isn’t?), tech, or wasting their money, then this is for you.
Ah, it’s been a great day for April Fools’ pranks this year, what with Google treating us to a worldwide pokémon outbreak and car maker BMW unveiling its “ZZZ” series sleep machine (any others I missed?). And now, Capcom – the Japanese company behind video game greats such as Resident Evil, Devil May Cry, and Mega Man – has announced that it is launching special dubbed versions of its top titles.
That’s right, folks, all of your favourite Capcom games are now available in neko-go “cat language“, allowing Japan’s nyan population to join in the gaming fun.
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Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Pokémon Lego kits are finally on their way!【Photos】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Researchers in Japan give mouse glowing sperm
Taste of spring coming this winter with sakura flower and leaf green tea and matcha from Ito En
The meaning of the mandarin and 6 other Japanese New Year traditions explained
Matcha Ofukumochi: One of Japan’s most deliciously direct desserts【Taste test】
Weekly
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Monthly
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
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Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Researchers in Japan give mouse glowing sperm
Taste of spring coming this winter with sakura flower and leaf green tea and matcha from Ito En
The meaning of the mandarin and 6 other Japanese New Year traditions explained
Matcha Ofukumochi: One of Japan’s most deliciously direct desserts【Taste test】
Say hello to Japan’s new stationmaster cat!【Video】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
What makes a good boss in Japan? Workers sound off in survey
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
One Piece manga creator’s work schedule is absolutely insane
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