campaign (Page 2)
They apparently had time for a little side gig before the release of their big movie later this month.
Imperial court noble Pikachu, maiko Pikachu, and a Shiny Ho-Oh download are some of the exciting gifts now available around Japan!
Japanese beverage company DyDo is celebrating its new blend of canned coffee and the release of Street Fighter V with these awesome, hanging character figures.
Major Kusanagi and the members of Public Security Section 9 are on a quest to promote cybersecurity as part of an upcoming public awareness campaign.
Participants from the recent Miss Universe pageant tweeted photos of themselves au naturale to encourage women everywhere to love the skin they’re in.
With the slogan “Delicious ramen is in your house,” Toyo Suisan Kaisha, Ltd., the Japanese company best known for producing the Maruchan brand of ramen noodles, announced the second round of their ongoing ramen campaign on November 5, which will culminate in one lucky person winning a super stylish, one-of-a-kind, ramen donburi [porcelain bowl] chair.
As if the thought of owning your very own ramen-bowl chair wasn’t exciting enough, the campaign also comes complete with four handsome characters ready to teach you all the secrets behind cooking a perfect bowl of ramen!
There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.
McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.
Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.
Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.
Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.
There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
Coca-Cola may not be the craziest company when it comes to special, limited edition drinks (although their Coke Orange was a pretty good), but what they lack in variety, they make up for when it comes to branded goods. Some neat finds over the years have included Coke can shaped glasses from McDonald’s, an ultra-rare gold Coke can, environmentally friendly vending machines, and the hugely successful Share a Coke campaign.
On December 1 Coca-Cola Japan launched a new product set, available only at Aeon in celebration of the store’s 40th anniversary of being a nationwide shopping center powerhouse. The limited quantity set is (probably) a must-have this holiday season.
As the weather gets colder in the northern hemisphere, we humans have the privilege of hiding out in our warm abodes. Some of us are even lucky enough to have a kotatsu to snuggle into. Meanwhile, have you ever wondered, “What about those poor little cats on the streets? Where will they go in this chilly weather?”
Well, some of them would hide between buildings or cardboard boxes to take shelter from the wind, rain, and the occasional unfortunate typhoon. However, some of them will actually make their way to your cars! If you don’t catch them in time and start your engine right there, it could lead to some serious tragedy (think minced meat…). Here at RocketNews24, we pride ourselves on our eternal love for our feline friends, which is why we’re so glad that one animal protection organization in Japan created a simple campaign to save our kitty friends…and our cars!
Japan is famous for its quirky and original commercials, and Toyota is a strong player in the constant provision of video-based weird Japanese ad-tertainment. This summer’s offering is the wakudoki, a song and dance routine performed by techno-pop outfit World Order. With some tribespeople. Oh yes, and a dancing gorilla.
It’s weird, wonderful, and we can’t stop watching!
In an effort to convince all of Japan to enjoy an ice-cold Coca Cola during the hot and humid summer months, Coca Cola Japan has created a campaign giving anyone the chance to win a Coke bottle made out of ice. Click on to find out how they’re made, how to get your hands on one, and how not to enjoy a solid block of ice!
When was the last time you spent 100 yen (US$.98) on breakfast and felt satisfied? Sure, your dollar menu Sausage McMuffin tasted good, but after hitting your stomach like a greasy, calorie-laden brick, did it really keep you going until lunch? I thought not. Prepare to be jealous (and perhaps say “OC desu!“) of the following parade of filling breakfasts purchased at Japanese university dining halls, each for an unbelievable 100 yen.
Gotta find ’em all! should be the catchphrase for the campaign attached to the new The Melancholy of Haruhi Suzumiya animated video. Even though it’s the first new Haruhi animation in four years, its creators aren’t just screening it for free–they’re making fans actually work to see it! That said, the campaign is actually more like a treasure hunt than anything else. Introducing “Haruhi Hunting,” in which the residents of Japan must work together to unlock the new promotional video.
Do YOU have what takes to find all 707 missing frames of the animation?
The snow in Japan may be starting to melt (unless you live in Hokkaido), but that doesn’t mean the snowmen have to go away. Thanks to Megmilk Snow Brand Company, you’ll be greeted by a chilly friend every morning with their limited edition snow mug campaign.




















Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
McDonald’s Japan adds new Hello Kitty and Pompompurin drinks to the menu for a limited time
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Famous koi ponds overwhelmed with tourists throwing thousands of coins in them
How to take your home ramen to the next level by making your own chashu pork in a frying pan
You don’t have to go all the way to Haneda to find a vending machine that sells airplane meals
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
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Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Famous koi ponds overwhelmed with tourists throwing thousands of coins in them
How to take your home ramen to the next level by making your own chashu pork in a frying pan
You don’t have to go all the way to Haneda to find a vending machine that sells airplane meals
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Rare vending machine at Japan’s oldest shrine sells…divine crepes!
Is Oni Koroshi sake in a drink box wino fuel or a hidden gem?
Japan now sells…sake made with moth poop?!?
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Japan now has a special desk for people who work at home with a pet cat[Photos]
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years