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It’s less than a month until Japan’s consumption tax jumps from five to eight percent–a change few, if any, ordinary citizens are looking forward too. Practically everything is set to become more expensive in April, including some of the most fundamental necessities of life in Japan, such as train tickets, rice, Ebisu Beer, Asashi Beer, and even microbrews such as Doppo Beer.

An extensive search has produced exactly one thing related to the tax hike for us to look forward to: these adorable supplemental postage stamps.

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Costume of Sanrio’s newest character lets you look like a fish without smelling like one

In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.

So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.

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20 yummy animal burritos to satisfy your cute cravings!【Photos】

All right, burrito lovers, step right up! Burritos are perhaps the most convenient well-balanced meals in the world (in my opinion). You get your carbohydrates, meat, vegetables, and a great burst of flavors, all in a handy-sized wrap that you can basically eat anywhere, even on the go. Perfect!

However, if there’s just one thing that’s better than a burrito, it’s gotta be an animal burrito! All you have to do is look at it and it’ll fill up your empty hearts and souls with an irresistible gush of cuteness that will leave you feeling like a better person (hypothetically)! Here are twenty of them, all rolled up and ready to go!

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French pastry maker celebrates Japanese culture with line of special éclairs

Although it hasn’t been that long since its first U.S. retail outlet opened, French gourmet food supplier Fauchon has had a presence in Japan since the early 1970s. The company is best known here for its line of high quality teas, but they also offer pastries to well-heeled shoppers with a sweet tooth in the dessert section of a number of upscale department stores.

After so many years of success in Japan, Fauchon has decided to tip its hat to the country by releasing a line of éclairs with decorations and ingredients inspired by Japanese culture.

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Hello Kitty teams up with Playboy for a new kind of cute sexy

Hello Kitty is turning 40, while Playboy is hitting 60, but neither show any signs of slowing down. In fact, the two look better than ever… together.

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“Where are ya!? I’ll fight ya!!!” Cat battles air for over a minute in adorable video

All this time, we thought cats knew exactly what they were doing; that they were the calm little centres of the world and were not swayed by puerile whims or emotions. But as this video – which sees one cat sitting atop what appears to be an air purifier, batting and grabbing at nothing for over a full minute – shows, they’re just as clueless as the rest of us.

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Volkswagen celebrates Girls’ Day with Beetle sushi

Leave it to Japan to make a bowl of rice absolutely adorable. The Volkswagen Japan official Facebook page has recently been the topic of conversation on the net thanks to the publication of a bowl of chirashi-zushi, or “scattered sushi”, with the image of a VW Beetle. However, that’s not the only edible auto to show up on the site.

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How to fail at hide-and-seek: A cat’s guide

It’s a well-known fact that cats think they’re cleverer than us. Even when it comes to playing one of our popular childhood games, hide-and-seek, cats think they’ve got us beat. This collection of hilarious photos shows that cats should really come down off their proverbial high horses and take a lesson or two from the human world because when it comes to hiding, these kitty cats really have no idea. Ten points for trying, especially with their creative and body-defying efforts, but no points for hiding because when it comes to hiding, peek-a-boo we see you!

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Anthropomorphized characters amaze, frighten us, leave us wanting more

Anthropomorphized characters are both incredibly popular and prevalent in Japan, as you’re probably already very aware. From battleships to Japanese companies and municipalities, there’s seemingly nothing that can’t be made human–and probably cute as well! And, perhaps as a challenge to what we assume must be Rule 38 of the Internet–anything can be anthropomorphized and if it hasn’t been anthropomorphized yet, someone will do it–one Japanese Internet user took to 2Chan to request, simply enough, “Images of anthropomorphization, please.”

And the Internet gave him exactly what he wanted, with everything from Lipton Ice tea and Doraemon in sexy/creepy human form to an anthropomorphized version of Monday itself. Click below to see what was on display! (Note: Not all of these images are entirely safe for work.)

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Clan of giant cats attacks Japanese family

Netizens have been talking about a giant cat attack on helpless residents of one small town in Japan. The exact number of cats has yet to be confirmed, but eye-witnesses report seeing at least four felines stalking the premises. The photo above has been retweeted over 9,000 times in 15 hours and is accompanied by three additional chilling photos of the attempted takeover.

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Too cute! Donald plays with real-life feathered friends at Tokyo Disney 【Photos】

Millions of visitors take photos with their favourite characters at Disney parks every year. In these adorable pictures, though, Donald is posing with a different kind of visitor for once – his own kind!

When some little critters wandered out of their area at Tokyo Disney and onto the road, Donald and friends were at hand to help keep them out of harm’s way, and took the chance to have a little fun while they were at it.

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Creative bento lunches from the past hint at the origins of “kyaraben”

Kyaraben, short for “character bento”, are insanely popular in Asia and Japan in particular. Young mothers, and some fathers too no doubt, spend hours crafting special lunch boxes, using all manner of foodstuffs to create shapes, faces and designs, and there are even entire books and monthly magazines containing hundreds of ideas. Over the years, we’ve seen lunch boxes based everything from Nivea hand cream to video game smash Metal Gear Solid, but it’s easy to forget that the practice of dressing up a packed lunch has, in fact, been around for quite some time.

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Limited edition ANA Starbucks bottles are available over Japan, but not in it

Just like it does in other markets, Starbucks offers special limited edition merchandise for specific locations in Japan. But even if you’ve already got special tumblers from Tokyo, Yokohama, Kyoto, and Hiroshima, you collection won’t be entirely complete without this special Starbucks bottle that you can only purchase onboard ANA flights inside or connecting to Japan.

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It’s not for you, it’s for the cat! The ad company sending catnip-scented mail

With an estimated 50 percent of unsolicited mail being thrown away without even being opened, one advertising agency has come up with an original idea: send the mail to cats, instead of their owners!

As you might expect, the product being advertised is cat-related! When Canadian company Bulk Cat Litter Warehouse approached ad agency Rethink Communications for a direct flyer, they came up with this clever mailout that your kitty will adore!

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Korea’s “MAJO&SADY” themed café is the cutest place we’ve seen in a long while!【Photos】

We’ve seen plenty of cat cafés, maid cafés and even owl cafés here on RocketNews24, but putting living things aside, this themed café in Seoul which features the characters of a Korean online comic MAJO&SADY, could probably top our list of cute cafés!

The simple yet chic café provides a cozy and relaxing atmosphere that anyone can enjoy, even if you’re unfamiliar with the comic’s characters. Check it out!

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Celebrate the release of live-action Kiki’s Delivery Service with these limited edition treats!

With the live-action version of Kiki’s Delivery Service set to hit cinemas in Japan on March 1, it’s time for the celebrations and tie-in promotions to commence! Japanese bakery chain, Little Mermaid, is one of the first to step up to the plate, paying homage to the movie with this collection of delightfully cute offerings. Available only for a limited time, the three new baked varieties are named in honour of Kiki, her black cat Jiji, and Ms Osono, Kiki’s mother-figure and resident baker. Can you guess which design is which?

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Splish-splash, kitty taking a bath! Cute videos to help you enjoy the weekend

There’s a long-lived stereotype that cats love to eat fish–particularly the fish we like to keep in bowls in our homes. For a house kitty, a fish bowl is like having an ice cream truck in your living room–but never having the change to get a cone.

Of course, no one wants their pets–furry or scaly–to get eaten! But keeping a house full of cats entertained is a tall order…and whipping a laser pointer around the living room might turn it into a disaster zone. Fortunately, one cat gentleman has found a way to keep a room of cats both docile and engaged: Letting a mechanical toy fish swim circles in the bathtub!

But just how well do you think that’s going to work out for all the munchkin kitties gathered to watch?

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Happy Cat Day! (=^･^=)

February 22, aside from looking really cool with triple twos, is officially known as Cat Day (Neko no Hi) in Japan. The Japanese word for “two” (ni) sounds similar to the word for “meow” (nyan), and so a day commemorating Japan’s favorite felines was born. It’s well known that Japan is home to cat cafés and a cat island, and almost everyone has seen at least one of Maru’s videos, so it’s no surprise Neko no Hi exists. So in honor of Cat Day in Japan, let’s celebrate by watching adorable videos of Japanese cats.

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Bunny stampede! The joys of Rabbit Island【Video】

Everyone loves rabbits! With their long ears, adorable noses, cute plump bodies, and prophetic abilities, they’re almost as loveable as penguins or kittens!

And fortunately for all you rabbit lovers out there, a veritable rabbit paradise exists in the form of Ōkunoshima, an island just 3.4 kilometers (about 2.1 miles) off the coast of Japan’s Hiroshima Prefecture! Here hundreds of wild bunnies romp freely and openly around the island–happy to bound up to humans for food. You don’t know cute until you’ve seen a literal “rabbit stampede!”

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Shibuya’s Hachiko statue gets a snow family for a short time

The tragic yet sweet story of faithful dog Hachiko is infamous in Japan and many parts of the world. One dog’s unflinching love and dedication inspired a statue to be erected in his honor outside Shibuya Station where the real Hachiko once stood.

With a second helping of snow dumped over Tokyo in the late hours of Fundoshi Day, someone took it upon themselves to offer Hachiko with a companion.

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