Mr. Sato (Page 31)
It’s time for another fashion adventure with Mr. Sato, this time in Tokyo’s most fashion-oriented neighborhood, Harajuku!
After ordering Lotteria’s heavily stacked Burger with Everything on It, Mr. Sato was brought to the depths of despair and back to greasy bliss in an unexpected turn of great customer service.
Believe it or not, there’s a perfectly good reason for these costumes.
RocketNews24’s Director of Craziness gains even more international fame as the award-winning American news organization showcases his Donald Trump makeover.
In Japan, rice balls can be flavored with almost anything, so we decided to make some from the most exclusive seasoning of all: salt made from Mr. Sato’s sweat!
Our man investigates the artistic effects of using an iPhone vs. a disposable camera—the latest photo trend in Japan—to take pictures.
Looking for a way to revolutionize the stale traditions of Japanese Valentine’s Day, Mr. Sato believes he has found the ultimate gift.
RocketNews24’s mightiest eaters assemble to take on competitive eater and devourer of all things delicious (and possibly the occasional soul too) Sachiyo Masubuchi.
We hear there are also customized cars at the event, but somehow our eyes were drawn elsewhere.
A certain reporter we know recently decided to make 20 kilos (44 pounds) of ‘Fruiche’ dessert in his very, very large Starbucks mug…
This week, Starbucks Japan released a giant US$700 ceramic mug, and naturally, we had to order one and get Mr. Sato to do something crazy with it!
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
Episode 1 of our brand new series, Ask Mr. Sato, is here! Join us at the link below to listen to the great man’s sagely advice!
If you’ve ever wanted to turn back time and step into the clothes of a well-dressed geisha, a pipe-smoking courtesan or a sword-wielding samurai warrior, we’ve found the perfect place for you!

















Dagashiya Ahiru Shop is a hidden gem for Japanese snacks lovers
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Once you hear this lady sing “Yooooooghurppe”, you may never stop hearing it
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Has China’s don’t-go-to-Japan warning shortened queues at this Ichiran ramen restaurant in Tokyo?
Real-world Koraidon and Miraidon Pokémon are ready for their close-ups【Photos】
You can now buy a Japanese train station clock in Japan
Japanese company selling bear-proof automatic doors
We check out the new apartment building construction site area that opened in KidZania Tokyo
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese town suing resident for being a jerk
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Japanese police attempting to clamp down on “zombie cigarettes”
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Real-world Koraidon and Miraidon Pokémon are ready for their close-ups【Photos】
You can now buy a Japanese train station clock in Japan
Japanese company selling bear-proof automatic doors
We check out the new apartment building construction site area that opened in KidZania Tokyo
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Drawing a school girl leaping over a man firing a gun? There’s a reference book for that!
“Genius” child seat at food court in Japanese shopping mall goes viral
The Crocodile Who Dies in 100 Days is due to die today and people can’t bear it
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Eight great Japanese sweets for celebrating Wagashi Day (or just for celebrating today)!
Japanese netizens vote for the top 20 anime they want an on-air sequel to
Japan’s super-cheap corn snacks apologize for second-ever price increase in 45 years