Not since New Coke has a soft drink lowered the bar of expectations quite like Lemongina and its great taste of topsoil.
Mr. Sato (Page 31)
Our man Mr Sato was recently granted access to the offices of Twitter Japan—and it turns out they put on a great spread every Monday!
Customers who finish everything, including the two-kilo topping of coriander, are rewarded with all-you-can-eat coriander for life.
It’s time for another fashion adventure with Mr. Sato, this time in Tokyo’s most fashion-oriented neighborhood, Harajuku!
After ordering Lotteria’s heavily stacked Burger with Everything on It, Mr. Sato was brought to the depths of despair and back to greasy bliss in an unexpected turn of great customer service.
Believe it or not, there’s a perfectly good reason for these costumes.
RocketNews24’s Director of Craziness gains even more international fame as the award-winning American news organization showcases his Donald Trump makeover.
In Japan, rice balls can be flavored with almost anything, so we decided to make some from the most exclusive seasoning of all: salt made from Mr. Sato’s sweat!
Our man investigates the artistic effects of using an iPhone vs. a disposable camera—the latest photo trend in Japan—to take pictures.
Looking for a way to revolutionize the stale traditions of Japanese Valentine’s Day, Mr. Sato believes he has found the ultimate gift.
RocketNews24’s mightiest eaters assemble to take on competitive eater and devourer of all things delicious (and possibly the occasional soul too) Sachiyo Masubuchi.
We hear there are also customized cars at the event, but somehow our eyes were drawn elsewhere.
A certain reporter we know recently decided to make 20 kilos (44 pounds) of ‘Fruiche’ dessert in his very, very large Starbucks mug…
This week, Starbucks Japan released a giant US$700 ceramic mug, and naturally, we had to order one and get Mr. Sato to do something crazy with it!
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
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