Mr. Sato (Page 30)
Despite being the first person in Japan to purchase the latest iPhone on more than one occasion, Mr. Sato was shunned by his phone company this time around.
Say hello to Shuetsu Sato, the man whose handcrafted packing-tape masterpieces guide millions every day.
Is this the makings of a great meal in the great outdoors, or another one of Mr. Sato’s too-crazy-for-his-own-good schemes?
As usual, when Mr. Sato thinks he has a good idea, we strongly recommend you don’t try it at home.
Mr. Sato takes a stroll through the shopping arcade of Asagaya Station in Tokyo for this year’s Tanabata festival and bumps into none other than The Donald himself!
They say there’s a fine line between genius and madness. It’s a line that our Mr. Sato frequently walks.
How many pieces of finger-lickin’ chicken do you think our Japanese reporters will be able to finish by the end of the 45-minute feast?
With a life-sized Totoro, a cat bus for adults, and an enormous airship that floats up and down, this exhibition will spirit you away to the magical world of Ghibli.
Limited-time offer of all-you-can-eat meat is so good and so cheap that it’ll make you forgive the corny pun behind it.
And not just any 16-year-old ramen, but 16-year old ramen that was supposed to have been recalled.
A Hiroshima City meat shop and restaurant serves a tonkatsu pork cutlet and rice dish for just 350 yen…and somehow stays in business.
In honor of the 30th anniversary of the legendary RPG series Dragon Quest, a limited edition bottle of sake is released. But for Sir Sato, a hangover draws near!
MOST POPULAR
Now
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Fried sandwiches arrive in Tokyo, become hot topic on social media
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Immersive ukiyoe exhibition in Osaka adds some scented flair
Domino’s erupts with a 1kg Cheese Volcano in Japan
Weekly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Monthly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
RECOMMENDED STORIES
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Immersive ukiyoe exhibition in Osaka adds some scented flair
Domino’s erupts with a 1kg Cheese Volcano in Japan
Smell-o-Vision for the Digital Age: Japan Develops USB “Micro Aroma Shooter”
Is this the most relaxing Starbucks in Japan?
Eating Japanese katsudon once served in police interrogation rooms
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Niigata student tricks woman out of 100,000 yen and two pairs of dirty underwear
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
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