Episode 1 of our brand new series, Ask Mr. Sato, is here! Join us at the link below to listen to the great man’s sagely advice!
Mr. Sato (Page 32)
If you’ve ever wanted to turn back time and step into the clothes of a well-dressed geisha, a pipe-smoking courtesan or a sword-wielding samurai warrior, we’ve found the perfect place for you!
Mr. Sato isn’t the only RocketNews24 reporter who recently had a Kabukicho host club-style makeover, but is he the coolest? Cast your vote and help us decide!
Believe it or not, our crack Japanese-language reporter, Mr. Sato, has been struggling with his self-image recently. In recognition of all his hard work, we decided to spring for a makeover for the poor guy, and not at a pet grooming salon like we did before.
No, this time, Mr. Sato is getting the full-on host bar treatment, complete with a photo session commemorating his transformation into a guy so hot women would pay money just to sit and drink with him.
On Friday night, illustrious RocketNews24 reporters Mr. Sato and P.K. Sanjun ventured out into the streets of Shibuya, Tokyo’s hub of youth culture. Both dressed as Marge Simpson, they were there to check out this year’s collection of crazy costumes. While Halloween as a holiday is still only catching on in Japan, they were thrilled by the number of like-minded, costumed revelers they found.
Join us for a photographic tour of some of the costumed people they ran into on the streets of Shibuya!
It’s been months of events and marketing in the making, and Halloween has finally arrived in Japan. Our own Mr. Sato and P.K. Sanjun decided to hit the streets of Shibuya in costume to report on the festivities at hand.
Well actually, they went a day early, but as we’ll soon see, October 31st ain’t nothing but an ordinal number assigned to anachronistically named month, because in Japan, Halloween comes whenever you want it to.
For English speakers, the Japanese language can be difficult to master. The writing system is completely alien, sentences sound like something Yoda would say thanks to the order the words come in, and while it makes perfect sense once you get the hang of it, the Japanese’s habit of omitting pronouns can make conversations almost impossible to follow.
The good news is that for short visits to Japan you can usually get by with very little Japanese since people are usually extremely patient and accommodating. A bit of miming here and a “please” and a “thank you” there will get you a long way.
But if you’re not familiar with Japanese hand gestures, you may end up in a sticky—or at least rather embarrassing—situation…
With Halloween just around the corner, people across Japan are getting ready to transform into all manner of awesome creatures. As a matter of fact, even some restaurants are getting into the spirit with special Halloween menu items, and we found one that’s a genuine monster: Tokyo’s massive Monster Burger, which is actually five burgers combined as one!
It’s been one month since Nakazawa, who’s also a guitarist for two bands, joined the Japanese RocketNews24 team. On a recent day, our veteran reporter Mr. Sato told Nakazawa to follow him as he ventured into the outside world. When Nakazawa asked where they were going, Mr. Sato coolly replied: “To a good place. I’m going to make you happy.”
Not one to argue with a perpetual fan-favorite reporter, especially as a new recruit, Nakazawa obediently agreed.
Two short train rides later, our two adventurers finally arrived at their destination: a collection of bars and other late-night eateries near Tokyo’s Kita-Senju Station. Nakazawa followed Mr. Sato silently until the expert reporter suddenly stopped in his tracks. “We’re here,” Mr. Sato announced. Nakazawa looked up and was shocked to discover that they were standing in front of what looked like a hotel—and not just any hotel, but a LOVE hotel!
As you probably know, the newest iPhone was released last week to much fanfare the world over. Now, usually a new iPhone would be big news for our Japanese writers, who seem to have a bit of an addiction to Apple gadgets and can’t resist lining up to get them on day one But, as you may have noticed, we don’t have photos of Mr. Sato in a weird costume grinning with the new device this time round. What happened? Did we forget to write the article?
Well, no, we didn’t forget to write it…but someone did forget one important detail. In particular, Mr. Sato forgot where he was supposed to be waiting.
Carbs have long gotten a bad rap for their supposed “unhealthiness”, which in turn has spurred a number of fad diets, from the Atkin’s to the gluten-free, that urge their followers to shun the grains. But most nutritionists will still argue that, unless you have specific allergies, your body needs carbohydrates to function at its best.
Of course, as with all things, moderation is the key. But sometimes it’s okay to give yourself a little treat, and what could be better than a big old bowl of all of the carbs. We’re talking rice, pasta, ramen, and bread combined together in one heavenly bowl. Couldn’t get any better than that. Or, you may be saying to yourself, it couldn’t get any worse. Either way, we decided to give it a try and find out!
As you probably know, Attack on Titan, the mega-popular manga and anime series, was recently adapted into a live-action movie and infamously received absolutely horrible reviews—it might be a toss-up between this movie and Fantastic 4 as to which summer blockbuster was worse. For its part, the Attack on Titan movie was so horrible that one Japanese critic hoped for the titans to eat the characters and be done with the whole thing. No one is asking Dr. Doom to eat Mr. Fantastic…yet.
As they say though, you shouldn’t judge something till you see it for yourself, so we had to send one of our own.
We love our Mr. Sato. He’s the perfect combination of crazy, silly, and reckless — kind of like a Bugs Bunny that smokes! He’s also not exactly the youngest writer on the staff and is no stranger to being called “ugly” by cruel Japanese commenters. And Mr. Sato seems to have embraced this designation, even calling himself ugly at times.
Obviously, we completely disagree, but who listens to us? Certainly not Mr. Sato! Instead, he went out and found a professional makeup artist to do him up pretty before heading to a photo booth to see just how much of a pretty, pretty princess he could be. So how did it turn go for him? Read on to find out!
With RocketNews24’s fast-paced global news cycle of Polish otaku nylon parties and Taiwanese McDonald’s employees, we can’t always keep up on all the escapades of our star reporter Mr. Sato. So, every once in a while we would like to take a look back to some of his past antics that we might have missed in a segment called “Retro Sato.”
This installment we’re going way back to the year 20 hundred and 14. It was a simpler time when Pharrell’s “Happy” was topping the charts and an Ebola outbreak was threatening to destroy us all. However, on one unusually chilly March morning Mr. Sato was taking a walk to ease his troubled heart. A sales tax hike was set to take place in a few weeks and that meant his monthly cigarette budget would have to go up as well. It was then that some dead leaves gently floated down in front of his eyes.
“That’s it! I’m a freaking genius!” thought Mr. Sato as he gathered a bunch of the fallen foliage in a plastic bag and ran back to the RocketNews24 offices.
A few days ago, we talked about fast food chain Mos Burger’s plan to unleash something called the Wet Burger, or Nure Burger in Japanese. Unlike normal sandwiches which are content to have their sauce on the inside, the Wet Burger is submerged in tomato sauce before serving.
But is this new challenger a legitimate rival to the standard Mos Burger, already considered one of the stars of the Japanese fast food scene? Or is it simply too bold and saucy for its own good?
Here at RocketNews24, we like to think our Japanese-language reporter Mr. Sato doesn’t just belong to us, but that he belongs to the world. After all, the value of panning for nuggets of wisdom in his stream of craziness transcends any mere national boundaries.
And now it seems Mr. Sato belongs to history as well, as we recently found out he was featured on American TV as part of the History Channel’s family of programing. It’s a great honor…except for the part where they mistakenly introduce him as a college student who’ll eat anything for five bucks!
Hardcore readers of RocketNews24 may have caught the very few instances where Mr. Sato has pulled out a guitar and started playing. It’s easy to miss, though, as Mr. Sato is what’s known as a bochi gitarisuto (lonely guitarist) who plays alone at home solely for his own satisfaction.
But now our reporter is all too eager to show of his guitar stylings after discovering the Trio Band Creator by DigiTech. It looks just like a normal effects pedal but actually adds an automatic bass and drum accompaniment based on your own playing.
In Yoyogi, Tokyo, there stands an unnamed sushi shop which sells impressively crafted sushi at rock-bottom prices. It’s a fairly new restaurant, known to locals as “The Sushi Shop With No Name” or “That Sushi Shop That Still Doesn’t Have A Name.”
To us, it became known as “The Place That Serves Yellowtail Sushi For Only 10 Yen (US$0.08) A Piece!” Granted, that’s not the catchiest of names, especially with the conversion to US dollars, but it’s definitely enticing.
And so, our resident sushi expert Mr. Sato set out to find this shop with no name and see if their quality also makes this a place worth visiting.

















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Fried sandwiches arrive in Tokyo, become hot topic on social media
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Immersive ukiyoe exhibition in Osaka adds some scented flair
Domino’s erupts with a 1kg Cheese Volcano in Japan
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Immersive ukiyoe exhibition in Osaka adds some scented flair
Domino’s erupts with a 1kg Cheese Volcano in Japan
Smell-o-Vision for the Digital Age: Japan Develops USB “Micro Aroma Shooter”
Is this the most relaxing Starbucks in Japan?
Eating Japanese katsudon once served in police interrogation rooms
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Niigata student tricks woman out of 100,000 yen and two pairs of dirty underwear
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years