RocketNews24’s mightiest eaters assemble to take on competitive eater and devourer of all things delicious (and possibly the occasional soul too) Sachiyo Masubuchi.
Mr. Sato (Page 32)
We hear there are also customized cars at the event, but somehow our eyes were drawn elsewhere.
A certain reporter we know recently decided to make 20 kilos (44 pounds) of ‘Fruiche’ dessert in his very, very large Starbucks mug…
This week, Starbucks Japan released a giant US$700 ceramic mug, and naturally, we had to order one and get Mr. Sato to do something crazy with it!
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
Episode 1 of our brand new series, Ask Mr. Sato, is here! Join us at the link below to listen to the great man’s sagely advice!
If you’ve ever wanted to turn back time and step into the clothes of a well-dressed geisha, a pipe-smoking courtesan or a sword-wielding samurai warrior, we’ve found the perfect place for you!
Mr. Sato isn’t the only RocketNews24 reporter who recently had a Kabukicho host club-style makeover, but is he the coolest? Cast your vote and help us decide!
Believe it or not, our crack Japanese-language reporter, Mr. Sato, has been struggling with his self-image recently. In recognition of all his hard work, we decided to spring for a makeover for the poor guy, and not at a pet grooming salon like we did before.
No, this time, Mr. Sato is getting the full-on host bar treatment, complete with a photo session commemorating his transformation into a guy so hot women would pay money just to sit and drink with him.
On Friday night, illustrious RocketNews24 reporters Mr. Sato and P.K. Sanjun ventured out into the streets of Shibuya, Tokyo’s hub of youth culture. Both dressed as Marge Simpson, they were there to check out this year’s collection of crazy costumes. While Halloween as a holiday is still only catching on in Japan, they were thrilled by the number of like-minded, costumed revelers they found.
Join us for a photographic tour of some of the costumed people they ran into on the streets of Shibuya!
It’s been months of events and marketing in the making, and Halloween has finally arrived in Japan. Our own Mr. Sato and P.K. Sanjun decided to hit the streets of Shibuya in costume to report on the festivities at hand.
Well actually, they went a day early, but as we’ll soon see, October 31st ain’t nothing but an ordinal number assigned to anachronistically named month, because in Japan, Halloween comes whenever you want it to.
For English speakers, the Japanese language can be difficult to master. The writing system is completely alien, sentences sound like something Yoda would say thanks to the order the words come in, and while it makes perfect sense once you get the hang of it, the Japanese’s habit of omitting pronouns can make conversations almost impossible to follow.
The good news is that for short visits to Japan you can usually get by with very little Japanese since people are usually extremely patient and accommodating. A bit of miming here and a “please” and a “thank you” there will get you a long way.
But if you’re not familiar with Japanese hand gestures, you may end up in a sticky—or at least rather embarrassing—situation…
With Halloween just around the corner, people across Japan are getting ready to transform into all manner of awesome creatures. As a matter of fact, even some restaurants are getting into the spirit with special Halloween menu items, and we found one that’s a genuine monster: Tokyo’s massive Monster Burger, which is actually five burgers combined as one!
It’s been one month since Nakazawa, who’s also a guitarist for two bands, joined the Japanese RocketNews24 team. On a recent day, our veteran reporter Mr. Sato told Nakazawa to follow him as he ventured into the outside world. When Nakazawa asked where they were going, Mr. Sato coolly replied: “To a good place. I’m going to make you happy.”
Not one to argue with a perpetual fan-favorite reporter, especially as a new recruit, Nakazawa obediently agreed.
Two short train rides later, our two adventurers finally arrived at their destination: a collection of bars and other late-night eateries near Tokyo’s Kita-Senju Station. Nakazawa followed Mr. Sato silently until the expert reporter suddenly stopped in his tracks. “We’re here,” Mr. Sato announced. Nakazawa looked up and was shocked to discover that they were standing in front of what looked like a hotel—and not just any hotel, but a LOVE hotel!
As you probably know, the newest iPhone was released last week to much fanfare the world over. Now, usually a new iPhone would be big news for our Japanese writers, who seem to have a bit of an addiction to Apple gadgets and can’t resist lining up to get them on day one But, as you may have noticed, we don’t have photos of Mr. Sato in a weird costume grinning with the new device this time round. What happened? Did we forget to write the article?
Well, no, we didn’t forget to write it…but someone did forget one important detail. In particular, Mr. Sato forgot where he was supposed to be waiting.
Carbs have long gotten a bad rap for their supposed “unhealthiness”, which in turn has spurred a number of fad diets, from the Atkin’s to the gluten-free, that urge their followers to shun the grains. But most nutritionists will still argue that, unless you have specific allergies, your body needs carbohydrates to function at its best.
Of course, as with all things, moderation is the key. But sometimes it’s okay to give yourself a little treat, and what could be better than a big old bowl of all of the carbs. We’re talking rice, pasta, ramen, and bread combined together in one heavenly bowl. Couldn’t get any better than that. Or, you may be saying to yourself, it couldn’t get any worse. Either way, we decided to give it a try and find out!
As you probably know, Attack on Titan, the mega-popular manga and anime series, was recently adapted into a live-action movie and infamously received absolutely horrible reviews—it might be a toss-up between this movie and Fantastic 4 as to which summer blockbuster was worse. For its part, the Attack on Titan movie was so horrible that one Japanese critic hoped for the titans to eat the characters and be done with the whole thing. No one is asking Dr. Doom to eat Mr. Fantastic…yet.
As they say though, you shouldn’t judge something till you see it for yourself, so we had to send one of our own.
We love our Mr. Sato. He’s the perfect combination of crazy, silly, and reckless — kind of like a Bugs Bunny that smokes! He’s also not exactly the youngest writer on the staff and is no stranger to being called “ugly” by cruel Japanese commenters. And Mr. Sato seems to have embraced this designation, even calling himself ugly at times.
Obviously, we completely disagree, but who listens to us? Certainly not Mr. Sato! Instead, he went out and found a professional makeup artist to do him up pretty before heading to a photo booth to see just how much of a pretty, pretty princess he could be. So how did it turn go for him? Read on to find out!

















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Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
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Lucky Japanese new year ice cream! Baskin-Robbins’ flavor inspired by traditional osechi cuisine
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Expensive Japanese nail clippers: Are they worth it?
Lawson convenience store at popular tourist site is one of the most unusual in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
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Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
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Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Expensive Japanese nail clippers: Are they worth it?
Lawson convenience store at popular tourist site is one of the most unusual in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Six ice creams you should try at Baskin-Robbins Japan, according to staff who work there
Japanese students hold graduation ceremony in Minecraft amid school cancellation
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
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