Mr. Sato

A deep-fried sushi senbero awaits from Super Value【Japan’s Best Home Senbero】

A breakthrough in the senbero arts has been made.

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7-Eleven releases a secret Cafe Latte Smoothie at select stores in Japan

A new discovery that’s taking customers totally by surprise.

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Mr. Sato gets 1,000 yen in food and drink from two stores for a “double senbero”【Japan’s Best Home Senbero】

Featuring appearances by Toilet God, Cutieboy QT, and more!

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The last of the Mohican-hairstyle-wearing people still lining up for iPhones

We stumble upon Butch, possibly the last remaining iPhone liner-upper in the wild, and see what makes him tick.

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What does a Japanese local think of the Uobei conveyor belt sushi restaurant?

First visit leaves our reporter with one surprising regret. 

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Leaving everything up to top Tokyo stylist — Mr. Sato’s first haircut in four years blue us away

We aren’t sure what we were expecting when he told the Shogun “do whatever you think is best,” but we weren’t expecting this.

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Mr. Sato dons full pilgrim fashion to escape the summer heat

Let’s take it back to ’79… 1879.

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Does thin-strip beef specialist Yoshinoya know what it’s doing with thick-cut pork?【Taste test】

Gyudon king now offering kakuni, so Mr. Sato springs into action.

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Mr. Sato reminds us that when the going gets hot, the hot get straw hats

Normalize Raiden hats!

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Fallout pop-up shop opens in Tokyo, Mr. Sato makes a bittersweet visit【Photos】

”It was like raiders had come through.”

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We check out the local flavors of the commonly confused Ome and Aomi areas of Tokyo in one day

A tiny part of a kanji is all that separates these place names in written form, but there’s a much bigger difference in their respective atmospheres.

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Delicious ramen, cursed hills, green spaces, and more on the Sugimaru bus【Tokyo Loop Buses】

Exploring the delicious beauty of Suginami Ward.

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How to get to east Japan’s best highway rest stop for foodies without a car of your own

Your stomach will thank you for the legwork.

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Hidden history, retro cafes, and a shoe shrine on Asakusa bus loop【Tokyo Loop Buses】

There’s so much more to Tokyo’s Asakusa area than Sensoji Temple.

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Seaside scenery, history, and so many desserts on Yokohama’s Akai Kutsu【Japan Loop Buses】

Mr. Sato heads south from Tokyo for some bayside bus exploration.

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Should you add tartar sauce to Japanese curry rice? CoCo Ichi makes diners an unusual offer

A taste test this strange can only be handled by Mr. Sato.

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Red light district sushi restaurant in Tokyo shows us just how wrong we were about it

Mr. Sato finally heads to Kabukicho’s Yaro Sushi.

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Better than Apple EarPods? Our 100 yen shop earphone showdown finds a true champion

Testing the highest-quality earphones from Daiso and the rest of Japan’s lowest-priced stores.

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Hamburg and Hamburg Shibuya: A Japanese restaurant you need to put on your Tokyo itinerary

New restaurant becomes a hit on social media, and for good reason. 

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Coordinating a whole outfit with nothing but clothes from Japanese convenience store Family Mart

How far has combining fashion come since our last investigation?

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