Our man Mr Sato was recently granted access to the offices of Twitter Japan—and it turns out they put on a great spread every Monday!
Mr. Sato (Page 32)
Customers who finish everything, including the two-kilo topping of coriander, are rewarded with all-you-can-eat coriander for life.
It’s time for another fashion adventure with Mr. Sato, this time in Tokyo’s most fashion-oriented neighborhood, Harajuku!
After ordering Lotteria’s heavily stacked Burger with Everything on It, Mr. Sato was brought to the depths of despair and back to greasy bliss in an unexpected turn of great customer service.
Believe it or not, there’s a perfectly good reason for these costumes.
RocketNews24’s Director of Craziness gains even more international fame as the award-winning American news organization showcases his Donald Trump makeover.
In Japan, rice balls can be flavored with almost anything, so we decided to make some from the most exclusive seasoning of all: salt made from Mr. Sato’s sweat!
Our man investigates the artistic effects of using an iPhone vs. a disposable camera—the latest photo trend in Japan—to take pictures.
Looking for a way to revolutionize the stale traditions of Japanese Valentine’s Day, Mr. Sato believes he has found the ultimate gift.
RocketNews24’s mightiest eaters assemble to take on competitive eater and devourer of all things delicious (and possibly the occasional soul too) Sachiyo Masubuchi.
We hear there are also customized cars at the event, but somehow our eyes were drawn elsewhere.
A certain reporter we know recently decided to make 20 kilos (44 pounds) of ‘Fruiche’ dessert in his very, very large Starbucks mug…
This week, Starbucks Japan released a giant US$700 ceramic mug, and naturally, we had to order one and get Mr. Sato to do something crazy with it!
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
Episode 1 of our brand new series, Ask Mr. Sato, is here! Join us at the link below to listen to the great man’s sagely advice!


















Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Japanese popsicle experiment says eating one before going outside in summer helps keep you cool
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Japanese popsicle experiment says eating one before going outside in summer helps keep you cool
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Japan’s Super Volunteer, 86-year-old Haruo Obata, heads to the Kumamoto earthquake site
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Daiso now sells stress-relief punching bags, but are they worth beating on?
Japan’s favorite popsicles add multilingual packaging to better connect with foreign tourists
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms